So GolfWeek is devoting this month to shoes - style, technology, stability, etc. -- and guess who they featured to start the story? FootJoy of course. Maybe some of the FJAs will see the Shoe Box!
Here's the first part of Gene Yasuda's story. A link to the entire story follows.
"BROCKTON, Mass. -- Ben Hogan had it wrong. The secret isn't in the dirt.
It's in the shoes.
Scoff if you want, but what I witnessed here – inside FootJoy's
high-tech testing chamber, dubbed the "Shoe Box" – underscored that what
golfers wear on their feet makes a difference. As in 10 yards or more.
Standing atop force plates that measure contact with the ground and
strapped to sensors charting his swing in 3-D, Chris Kerr hit several
shots with a driver in a golf course simulator – wearing FootJoy's
top-of-the-line stability shoe, the XPS-1. When the FootJoy staffer
repeated the exercise wearing less stable footwear, depriving him of a
solid foundation to propel his swing, Kerr's double-digit distance loss
flashed on an LED display."
To read more: http://golfweek.com/news/2012/sep/10/shoe-month-rd-transforms-shoes-into-performance-ge/