Well, they said it couldn't be done....actually, no one said that but the underdog stories are always the best, aren't they? It was a little more than one year ago that we started this Community.
The first post, by our good friend 19hole, also believed to be our first FJ Ambassador, was about his new FootJoy Contour shoes. Since then, we've accumulated more than 23,000 posts in our Forums with additional feedback on our Blog and Contest pages. To put it mildly, we opened the door to the brand and you came running!
You have come to know Mike, Kenny, Rita, Jim Connor, Mike Foley, Maria Bonzagni and other FJ representatives. We are not hiding behind our logo but coming out front to meet and greet you. The more you know about us, our products, our history, our values and our goals, the more you know about the fabric of the FJ brand. We are the people who make up Team FJ, but YOU are the reason we are the #1 shoe, glove and outerwear brand in golf!
We've learned about people like Go Hokies who have more shoes than all of the FJ employees I just mentioned....combined! We've learned about Golfchick and her exceptional eye for fashion. We've learned about this young whipper-snapper EMKell0106y and his relentless dedication to the FJ brand and his goal of posting more times than the people who administer this site...all the while managing bank and mortgage accounts for the lucky individuals who wander into his bank! We've learned about eagle3 and his dedication to protecting this site and brand from people who seek to diminish either. We've learned about beej and how great he looks in our softshell jacket...and that he has a smoke detector hanging from the ceiling in his basement. We've learned about bholley and how we can only approve about 1 of every 4 of his posts, even though every one of them makes us laugh. We've learned about nickpoz and how he might know more about Cameron putters and headcovers than Scotty himself. We've learned about Tar Heel and how he may bleed a little Carolina blue, he really bleeds mostly black and white for the FJ brand. We've learned about Realwomengolf and the extent she'll go to hit golf balls in the dead of winter and how much she enjoys life. We've learned about, and from, memphisunited a fellow marketer who knows the games of golf and business and is a great resource for learning about both. And we've learned from Mondo about the passion of our loyal customers.
Those are just a few of the quality individuals we've met the last 12 months. Overall, we have nearly 50 FJ Ambassadors and each of you is an asset to our company. Your commitment to this Community and our brand are what makes this a success. You educate and entertain the more than 11,000 people who have registered on the Community and you teach us about our consumers every day. We learn how our products perform and how they can get better. And we're listening.
Having participated in product development meetings this week, I can tell you....the best is yet to come. We are the market leader and we're going to get better, both on this Community and with our products. A lot better. There are products coming that you've never seen from FootJoy and they will raise the bar in every category. We are a golf company and we make golf products to help you enjoy the game and play better.
Thanks to each of you for making this Community a success over the past year. We look forward to the next 12 months and getting to know each of you even better.
PS. EMKelly, with this post, I now have over 1 million points....