Those of us who have been here a while know that athletes in other sports wear FJ gloves. The most notable, I would guess, was Apollo Anton Ohno 4 years ago -- and there were a lot of them on the ice oval this year, too We've seen cyclists and trap shooters, too, as Devin mentioned in this post from a couple years ago: http://www.footjoy.com/community/blog/b/footjoy/archive/2012/08/08/fj-at-the-olympics.aspx
So I'm watching the Honda Classic today, and Jim Nantz and Johnny Miller cut to Steve Sands, who covered Olympic speed skating for NBC. They show a clip of one of the skaters wearing a FJ black glove (maybe a Euro version of the WinterSof) and it's like the first time they've seen it.
Not saying we're always a step ahead of the play-by-play guys, but . . . .