I hope that you guys are thinking of a MyJoys version of apparel. Makes sense to me (maybe a little more limited in choices). Perfect opportunity to offer the Tour FJ on the collar, maybe Team Titleist/FJ Ambassador logo options, Titleist Script (not the tour logo if that is for staff/pros only). Collegiate options would be awesome to add as well.
I think there is a market for the made to order semi custom apparel.