I used to own two tennis courts and a small proshop. I gave lessons, strung rackets, and sold merchandise (rackets, shoes, and clothing, plus accessories). Merchandise was really interesting in Orange County, California. A typical day saw 1-3 women come in to shop. It was nothing for them to drop $500-600 on tennis clothing. Tennis clothing offerings change every four months. These women would get to the register, put everything on the counter, look at it and then run to the mens section, grab a shirt for the husband and then whip out the credit card.Once I noticed this I moved all the men's clothing to the front of the store, right next to the register. Just like the candy at the grocery store. Every year at the Indian Wells stop you'd see all these 60 year women running around in the latest Venus or Anna tennis dresses while the husband was wearing a faded shirt from five years prior.