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Introducing M:Project - Minimal Construction = Maximum Feel

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Minimal Construction = Maximum Feel

(Fairhaven, MA) -- FootJoy, the #1 Shoe in Golf, announces the introduction of an all new footwear category called M:PROJECT™.  With a tremendous selection of industry-leading platform stability products already embraced by players around the world, FJ’s new M:PROJECT category gives players a new option – lightweight, ultra-flexible, minimally constructed footwear delivering maximum feel and real-time feedback.  

“At FJ we believe that there is no single shoe that is best suited for every type of player which is why our Footwear team develops products with specific types of players in mind.” said Mike Foley, Director of Marketing, Footwear. “The M:PROJECT is the perfect extension to FJ's performance lineup.  This new category targets players seeking lower profile, minimalist-type footwear.  Not only does the player get a better sense of the ground beneath them, they also are more tuned-in to the movement of their lower half throughout the swing.”

Doug Robinson, Vice President of Footwear Design & Development Worldwide and his team have tested thousands of players from elite Tour professionals to amateurs at the state-of-the-art Shoe Box testing facility in Brockton, MA.  Working in conjunction with Dr Greg Rose at TPI, their respective teams have observed a segment of players who require more movement in their feet in order to create the proper ground force reactions in their golf swing.

According to Dr. Rose, “M:PROJECT is designed for the golfer to increase the movement, to feel the ground and sense things underfoot they could not before.  With each step you take you start creating more mobility, which teaches you how to create more power in your golf swing. ”

Features and Benefits:
·    M:SPEC™ leather by Pittards® - thin-yet-strong specification, supple and comfortable feel
·    MP:627 Last – generous forefoot shape allowing the toes to spread and grip
·    ProTect™ toe guard – designed to provide abrasion resistance in a high wear area
·    L.T.D Outsole – Laser Thin Duramax™ acts as a low profile, highly flexible conduit from ground to feet.
·    P.I.N.S™ System – thinner spec receptacles and cleats deliver low profile performance
·    Stealth™ Cleat by Softspikes® - dynamic, low profile design, exclusive to the M:Project category
·    High Performance Mesh – lightweight, breathable, comfortable
·    Two year waterproof warranty – both leather and mesh styles will offer a limited two year warranty

M:PROJECT is available in ten style options, five cleated and five spikeless.  All cleated options feature the exclusive M:SPEC leather.  Including one featuring the BOA® Closure system™.  Three of the five spikeless models are offered with high performance mesh upper construction.

  • They look awesome!  Thinking about using them for range/practice so I can get response from what I'm doing (wrong!) haha  Well done FJ!

  • FJ always 'In Tune' - Natural Freedom, Optimum Movement, Cool Colors, Bio Mechnics of Mobility = Power !

    Here's to the M:Project....

  • They look like the new running shoes that let you feel the ground when you're running. I've ran in them and love them. Would love to try the same principle on the golf course.

  • They definitely look different. They look very trendy yet comfortable. Definitely have to wear no show socks with them. Will probably try them eventually.

  • Very interesting...I'm excited to get my hands on these and try them out.

  • They certainly look different...However, that's what I said about the contour casual, and they have been awesome.

  • Hmmmmmm, I like the look of them!

    Can't wait till I can get a pair and see what there all about!

    Great Job FJ

  • These look so sweet!

  • I like the looks of them.  I can't wait to try a pair out!

  • The shoes look great.  Can't wait unti I can order.  Lining up the white / blue spikeless to practice on the range and get a better feel.

  • The shoes look great.  Can't wait unti I can order.  Lining up the white / blue spikeless to practice on the range and get a better feel.  Love to pick up the pair with the BoA system as well.

  • Can not wait!  Runners have braged for years about minimal contructions shoes and the feel and balance you get.  Don't need any more shoes but wont be able to pass them up.  Love the color combos too!!

  • They look terrific - need to get a pair and give them ago - these are the first spikelless shoes that have appealed to me

  • I would bet these were a huge hit at the PGA Show!!!

  • This is exactly what I've been looking for. Is there a womens version due to be released?

    The sweepstakes only gives mens options in the Mproject styles yet the youtube footage show women wearing the new shoes - perhaps they are intended to be unisex, though starting with a mens size 8 suggests not.