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FootJoy, the #1 shoe, glove, sock and outerwear brand in golf, announces its plan to enter the full line golf apparel business. With shipments beginning in January, 2012, FootJoy will feature a complete range of men’s golf apparel comprised of performance fabrics to complement the existing line of advanced outerwear.The line will begin with a core range of essential performance offerings that will be in-stock from season to season. This assortment will be supplemented by multiple color story collections for the Spring and Fall that feature contemporary colors and patterns in a variety of styles and performance fabrics. The design focus will be on one sport – golf, which is FootJoy’s sole passion.“Following our success in the outerwear category, including the recently launched and highly popular layering system, the time has come for FootJoy to enter the full line men’s golf apparel business,” said Andy Jones, Vice President, Gloves/Accessories/Apparel, Worldwide. “This strategic initiative has been carefully considered for several years and is supported by an extremely sophisticated and comprehensive study of the golf apparel category.”FootJoy entered the golf outerwear category in 1997 with the launch of DryJoys rain wear. Through constant innovation in construction and material science, the range set the standard for performance in inclement conditions and now leads the category in the United States. Introduced last year, the layering system was developed to meet the specific needs of golfers who demand comfortable performance apparel that regulates body temperature and adapts to changing weather conditions. Comprised of garments designed for wet, windy, cold and warm conditions, the system allows players to ‘Layer Up’, consistent with FootJoy’s mantra: Make Every Day Playable.“I continue to be impressed with the quality, fit, comfort and overall performance of FootJoy apparel,” said PGA Tour player Steve Stricker. “The layering system is absolutely terrific, allowing me to regulate my body temperature based upon changing conditions. In addition, the new performance lisle shirts that I have been wearing all year are superb.”Jim Connor, President of FootJoy, commented: “We’re excited about the opportunity to move into an adjacent business and believe the timing is right. We’ve talked to golfers and our trade partners, who enthusiastically support the plans and offerings; and we have the right people and support in place to be as successful in performance golf apparel as we are in our golf footwear, glove and sock categories. This represents an important step forward in FootJoy’s mission to enhance enjoyment of the game for golfers everywhere.”
Outstanding!!! Cannot wait to see the great designs that the FJ team will produce.
YES!!!!!!! EXCELLENT NEWS!!!!!!
Excited to see the line. Very good move on FJ's part to enter the full clothing market. Put me on the list of guys lined up to buy for sure.
Awesome news. I'm sure it will be very popular.
GREAT NEWS FOR THE GOLFING WORLD.
ONLY THE BEST JOINS THE APPAREL FIELD--FOOTJOY NUMBER ONE IN GOLF.
CONGRATS FOOTJOY,,,CAN'T WAIT.
Congratulations. FootJoy's attention to quality, fit and detail will serve them well on the apparel side, too.
Congratulations to the entire FJ team for this very exciting opportunity. As a loyalist to the brand, I can only imagine what an outstanding and comprehensive line of products that will soon come from the capable designers. This is truly an epic day, and I'm excited by the possibilities.
Every day is indeed now playable!
Well....................it's about time !
This is the greatest news we can get. Looking forward to the catalog and seeing the new additions to an already outstanding line of products. This is going to be a winner for the FootJoy line of golf wear and equipment.
This is great. I am very excited to see the new line and see what comes out. I don't think you will have any problems with the new line of performance apparel. NOW, if only we can get a sneak peek!
Please let us buy Steve Stricker's shirt! That bay's sharp. I'm sure your outerwear will be a hit.
Yeah Buddy!!!! There goes a couple of paychecks for me!
Great news have some FJ shirts and am looking forward to trying some new items.