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Behind the Scenes of the 2010-2011 Catalog

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Now that our 2010-2011 Catalog is arriving in shops around the country, we thought we would share some of the footage that was captured during our photo shoots in Naples and Miami. Our location in Naples was the exclusive and impeccable Naples National Golf Club, a location we've used for previous photo and television shoots. As you'll see in the video, this club is spectacular and a perfect location to snap some product photos with models we hired through open casting calls. We conducted our Tour player photo shoot at the Doral Golf Resort & Spa in Miami during the CA Championship and, just like Naples, this facility is tough to beat. The atmosphere here is even more electric thanks to the presence of some of the world's best golfers like Lee Westwood, Ian Poulter, Rory McIlroy, Steve Stricker and Padraig Harrington. 

Click on the video below to learn more about the history of the FJ catalog, to meet some of the people who help put it together and to see the surprising behind the scenes for one particular photo in this year's book!