The FootJoy team in Europe just concluded a great promotion called MyJoys May that culminated in a group of 8 FJ players wearing MyJoys shoes that were hand picked by website visitors.
We caught up with Richard Fryer, our FJ European Marketing Manager to tell us a little about how MyJoys May came about ...
"Everyone loves to know what shoes the Tour guys are wearing, and we thought why not let the consumer choose! Really, its the only piece of equipment that we can throw open to the everyday club golfer to choose on behalf of the player.
The BMW PGA at Wentworth is the flagship event on the European Tour so we felt that this would be the perfect event to showcase the shoes. The fact that both MyJoys and May start with the same letter was just a coincidence....! So we spoke to all the key players and got them to design 3 pairs of shoes through our website www.myjoys.co.uk and to let us have the designs.
The idea initially began inviting news subscribers to design a pair from scratch for Titleist and FJ Staffer Kenneth Ferrie. Kenny went through the hundreds of entries and selected a pair of white sheild tip FJ ICON MyJoys with a lime patent saddle and a pink patent accent - they looked superb! Here's a photo of him wearing them with the winning designer Chris Pyle, a 4 handicapper from Hull.
We then put up the website www.myjoysmay.co.uk which featured eight prominent European FJ players and consumer got to vote on one of the 3 designs on the players' shortlist. A live leaderboard would then generate to show which design was in the lead. This was then backed up by some banner advertising on the major websites in the UK to allow even more golfers to get involved.
MyJoys has had a great start to the year, with the addition of 4 FJ ICON styles to the MyJoys programme golfers across Europe are ordering some great designs and really taking advantage of the seemingly endless number of customisation options."
Tour pros the world over are embracing the fashion, fun that MyJoys has to offer. Build yours today by visiting your local golf retailer or by visiting MyJoys.com.
Our European Marketing team recently launched "MyJoys May," during which you can vote on which MyJoys select players will wear at the upcoming BMW PGA Championship (May 20-23). Participants include eight players who are frequent visitors to the MyJoys custom program -- Lee Westwood, Luke Donald, Rory McIlroy, Ross Fisher, Robert Karlsson, Henrik Stenson, Pablo Larrazabal and Chris Wood. Click on the image below to vote!
Hunter Mahan won the Waste Management Phoenix Open for his second PGA TOUR title Sunday, closing with a second consecutive bogey-free 6-under 65 to come from four strokes down. He becomes the seventh player in the season's first nine events to win wearing FootJoy golf shoes and the second consecutive to win wearing FJ ICON MyJoys. Hunter also relied on a StaSof glove. The 27-year-old Mahan had an eagle and a pair of birdies in a late four-hole span Sunday to finish at 16-under 268. Since winning the 2007 Travelers Championship, Mahan has continued to improve each year. He played on the 2008 Ryder Cup team and had six top-10s in 2009, including a runner-up finish at the AT&T National."It's just finding a way to win. I just haven't been able to do it," he said. "So obviously it feels great to get off the year on my fifth tournament to win. It gives me a lot of confidence in myself that I'm doing the right things in my game, and it feels great, it really does."The shot of the tournament for Mahan came at the par-5 13th when he hit his second shot from 250 yards to within seven feet and made the eagle putt to reach 14-under par. His 18-foot birdie putt on the par-4 14th moved him into the lead and then the clincher came at the notorious 16th, the par 3 surrounded by bleachers filled with noisy, irreverent fans who cheer and boo with equal enthusiasm.Mahan's tee shot caught the edge of the green and he made the subsequent 14-foot putt to regain the lead at 16 under and he would never look back.** During the 2010 PGA Tour season, when FJ WINS, YOU WIN. Enter now for your chance to win a pair of FJ ICON golf shoes and a StaSof glove just like Hunter wore during the final round Sunday.
Still struggling with what to get that special someone this year? Custom MyJoys are the answer, but you need to act fast! Friday December 4 is the last day you can order MyJoys via priority shipping (+$15/pair) in order to receive them by December 25.
If it's someone that loves a particular NFL, MLB or Collegiate team, we have over 100 team logos to choose from in addition to over 100 custom leather colors and prints, stock logos and endless personalization options. With spiked and spikeless, men's and women's options, you can find something for everyone on your shopping list.
Check out MyJoys now to get started!
Lee Westwood (FJ ICON, PureTouch Limited) fired a course record 8-under 64 Sunday to run away from the field with a six shot victory at the Dubai World Championship. The 36-year-old shot four rounds in the 60's to finish the week with a 23-under total and lead the way for FJ players who swept the top four positions on the leaderboard. Ross McGowan (FJ ICON style #52070, StaSof glove) carded a final round 68, including five straight birdies from the 12th, to secure second place at 17-under after a sustained charge from Rory McIlroy (FJ ICON MyJoys, PureTouch Limited) who birdied five holes on the back nine to finish third at 15-under. Padraig Harrington (SYNR-G style #53918, PureTouch Limited) finished in a tie for fourth. Westwood also secured the season-long Race to Dubai and recognition as the European Number One for the second time in his career. He came to the final event trailing Rory McIlroy. Westwood's victory was the 32nd victory worldwide as a professional and his second victory on The European Tour this season. It also moves Westwood up to World Number Four in the Official World Golf Rankings, matching his highest career position.“I’m delighted to be standing here and it’s got to be the best day of my golfing career. I think that's about as good as I've ever played under this pressure," said Westwood.“Hopefully there will be more, maybe a Major in the future. Some of the young players coming through, like Rory McIlroy, put me under a lot of pressure so it will be tough. I’m going to enjoy the rest of 2009.”
We've been meeting with some of our Tour players over the past several months to take them through the more than 2 million custom combinations available in FootJoy's MyJoys program. Watch the video to hear what they think of the program and to see what custom combinations they chose! Click on COMMENTS to let us know which pair were your favorite.
To view this video on YouTube or a mobile device, click here.
Click on the image to launch the video.
They were the best team during the regular season and the New York Yankees were every bit as good in the postseason, defeating the Philadelphia Phillies in six games to earn their record 27th World Series Championship. Celebrate this historic season and show your pride with a pair of custom Yankees MyJoys, available in both spiked and spikeless.
Check out the Yankees MyJoys now!
Billed as the place "where golfers unite to talk about everything golf," The Hacker's Paradise recently received a pair of very stylish MyJoys featuring Lilac Large Lizard Print and Lime patent leathers. Josh from THP will be reviewing the MyJoys process as well as the shoes themselves in the next few weeks before he cleans them and places them among his collectables! Check out the thread when you have a chance to read what the THP community thinks of the shoes and poke around the site which has some pretty cool features and very active golf enthusiasts.
Recognized as the preeminant amateur team event, the Walker Cup is a men's amateur competition played every other year between a squad from the United States and another representing Great Britain and Ireland. It always features some of the very best young players who you will soon be watching compete on professional tours around the world. While there are many differences between the two sides, when this year's 42nd Walker Cup Match was played at the 6,846-yard Merion Golf Club, the 10 players on each side had one very important equipment choice in common...they all chose to wear the new FJ ICON golf shoes from FootJoy. The teams chose two styles each, one for the morning fourball matches and one for the afternoon singles matches. The United States team, which defeated the GB&I team 16.5 - 9.5 to win for the third consecutive time, wore the FJ ICON white pebble, traditional saddle (style #52005) during the morning matches and the new white and black sport saddle (style #52070) during the afternoon. The GB&I team opted for custom shoes through FootJoy's MyJoys program that featured their team logo on the heel of the shoes. They also wore the white pebble traditional saddle in the morning but opted for a white and black saddle (style #52039) in the afternoon. Overall, it was the third consecutive win for the Americans, who now hold a 34-7-1 all-time record in the Walker Cup. Check out some images below. [Gallery: 09walker_cup]
Another stunning day at the TPC Boston in Norton, Massachusetts as the top 100 players in the world made final preparations for the Deutsche Bank Championship. Once again we were collecting feedback on the new FJ ICON line and working with the players to design some custom shoes through the MyJoys program. We shot some video wth the players talking about the custom process and options that we'll share in the next few weeks. In the meantime, click on the image below to see some highlights from Thursday.
We were on the range Tuesday at the PGA Tour's second playoff event, the Deutsche Bank Championship. We were not only checking in with our FootJoy players but also set up a large display to show them the full line of FJ ICON styles and all the options available through the MyJoys program. In short, the players were thrilled! Check out the pictures from Wednesday and we'll post video next week so you can hear what players such as David Toms, Charley Hoffman, John Merrick and Jason Bohn think of FootJoy's new flagship product and all the custom options!
For months, you've heard us talking about the millions of ways you'll be able to customize FJ ICON once they're available in MyJoys (September). Well, we recently ordered some samples we'll be taking to the Deutsche Bank Championship next week to show the players as they begin to customize their own, and thought we would share them with you as well. These are some of the first samples off the line and they look incredible! Click on Comments and let us know what you think. Which is your favorite?
There was lots of color on the victorious US team at Rich Harvest Farms this weekend and their shoes were no exception. Here are some images of FJ players in their custom USA inspired kicks. Enjoy!