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This summer, FootJoy will set a new standard for luxurious golf footwear with the introduction of FJ ICON. Created with design inspiration from FootJoy's deep heritage in the game while integrating proven technological advancements such as memory foam and a perforated alloy stability bridge, FJ ICON delivers beautiful, traditional style, a comfortable fit and tremendous stability.
We recently spoke with FootJoy's Vice President of Golf Footwear, Jack Erickson, about the research and development of FJ ICON. Jack is responsible for FootJoy’s global footwear development process- from initial concept through final production.
Click here to see all the styles. Click here to see players who wore FJ ICON at THE PLAYERS and click here to see all the styles on FootJoy.com.
What was your role in the development of FJ ICON?
My role was to ensure that our team stayed focused on developing FJ's new ultra-premium golf shoe. I work closely with the Design/Development, Product Management Teams and Tour Department from start to finish.
What was the inspiration behind the FJ ICON?
To be honest, we draw inspiration from every shoe we've developed over the last 100+ years and we believe FJ ICON embodies the best of FJ - finely tailored upper designs, premium materials, performance-infused outsoles and seemingly endless customization options. Like those that came before it, the FJ ICON shoes have been in development for literally years now so it is impossible to pick out a specific time or specific inspiration that triggered the concept. In truth, this project has been a collaboration of the ideas, suggestions, lengthy discussions and debates from our entire product development team, as well as ongoing feedback from Tour players. To simplify, we strive to make great products that will exceed the expectations of those who are most in tune with their feet and require elite performance products: Tour players.
The ultimate goal was to produce elite-level shoes for elite players, period. One of the benefits of having an extensive line of shoes that covers all major pricepoints and satisfies golfers of all abilities, is that when working on a project such as this, we don't have to start from scratch. In fact, we have incorporated several proven features from other categories into the process of creating the FJ ICON line. For example, we have utilized the proprietary waterproof technology from DryJoys as well as comfort and stability features from the tour-proven SYNR-G category. As for the upper patterns, it was a natural progression to draw inspiration from our strong Classics heritage yet have the vision to also create looks that have a contemporary flair. As a result, we accomplished the goal of developing a new premium, high-performance category of golf shoes that exemplifies tradition and performance.
Do you see FJ ICON as a replacement for Classics or the evolution of Classics? How and why?
No. FJ ICON shoes were never meant to replace Classics. They are also not the evolution of our Classics franchise. They are an entirely new category of performance golf footwear with styling that will appeal to a golfer seeking a golf shoe with traditional design.
Explain some of the key features in the FJ ICON shoes?
What is the significance behind the name FJ ICON?
The FJ ICON moniker suits this category perfectly. This collection is our new flagship product– the styles will represent our rich heritage as THE iconic footwear brand in golf. In addition, we already have many of the best players in the world wearing these shoes- several of whom are considered to be today’s icons of the game.
What type of golfer is the FJ ICON targeted towards?
Golfers who demand superior stability, comfort and traditional/contemporary styling.
What's been some of the feedback from the Tour players?
We have been developing FJ ICON shoes for a select group of Tour players for some time now and the response continues to be phenomenal. In fact, the first prototypes we tested with Tour players featured the new FJ ICON outsole with a stock upper pattern and no discernible FootJoy branding. These were made 'under the radar' just to get initial feedback on the performance aspect of the shoes. We were pleasantly surprised to see several of the players, including Camilo Villegas, Ian Poulter, Davis Love, Hunter Mahan and David Toms immediately put these prototypes into play during tournament rounds! It spoke volumes about the confidence players had in the shoes' performance. Overall, the feedback from the tour players has been tremendous - they have expressed excitement about the performance, fit and comfort, upper designs and virtually limitless customization capabilities.
Listen, you don't have to take my word for it, click here to check out some images from THE PLAYERS Championship. This was the first week production-spec FJ ICON shoes were made available to our players and several put them into play right away, including runner-up and fashion icon, Ian Poulter.
FootJoy®, the #1 outerwear brand in golf, announces the launch of the all-new DryJoys Tour L.T.S. The LTS features a completely new construction and fabric to reduce weight and improve mobility while still remaining 100% waterproof in all playing conditions.
L.T.S. stands for lightweight construction, temperature regulation and stretch fabrication.
Where other jackets can have as many as 24 panels and 27 or more seams, the new LTS jacket has only five panels and six seams. Fewer panels and seams reduces weight and bulk while improving mobility and eliminating places for water to gather.
Partnering with ThermoLite® to create a specially developed ThermoLite bonded liner using hollow core fibers made this possible. When conditions are cool, the hollow core fibers trap body heat inside the core and when conditions are warm, the fibers wick moisture and expel heat for optimum temperature regulation.
FJ focuses solely on the game of golf so in selecting a fabric for a new rain jacket required a material that was soft, quiet, flexible and waterproof. Most notably, with the golf swing in mind, FJ has developed a 3-Layer Bonded Fabric, which boasts soft, comfortable and quiet attributes, as well as excellent 4-way stretch that moves with your through the golf swing.
The new Tour LTS jacket has been validated on Tour by some of the top players in the world, including Jimmy Walker, and further tested in the harshest conditions of a remote golf destination where players were challenged with cold, windy and wet weather. “It gives me full range of motion and it's completely waterproof. Just what I want” said Jimmy Walker.
PJ Skurla, Senior Apparel Designer here at FootJoy stated, “We really challenged ourselves with LTS. We wanted to see just how few panels and how few seams we could incorporate into the jacket to create less restriction and increase mobility. By reducing the amount of seams and panels, it really took a lot of the bulk out of the jacket.”
Some additional features of the jacket include:
Visit http://www.footjoy.com/make-every-day-playable.html to learn more and be sure to join the conversation on social media with #TourLTS.