Following on from the initial success of ReelFit and its innovative Boa Technology, FootJoy is excited to announce the launch of two new contemporary styles to sit alongside the current models. The new models; white/white #53843 and white/orange #53851 both benefit from the same unique laceless technology which provides the ultimate in terms of a precise and customised fit, as well as some modern styling which will appeal to even the most discerning golfer.
The breakthrough technology comes courtesy of an exclusive licensing agreement with Boa Lacing Technologies Inc. and has taken the lead from sports such as snowboarding, ice hockey and cycling to make laces a thing of the past. With its easy release and tightening device, courtesy of nearly 2 feet of micro cable, the FootJoy ReelFit represent the next generation in Dynamic Custom Fitting.
“We are delighted with the reaction to ReelFit. We knew we had something unique on our hands but couldn’t possibly have predicted a reaction quite like this. I am pleased to announce two modern new ReelFit shoe styles to capitalise on the incredible interest and momentum we have created”, commented Jeremy Baldwin, Director of Product Management, FootJoy.
As well as the exclusive BOA lacing system, ReelFit shoes are packed with other features including the Tri-density TPU outsole with OptiFlex™ technology for outstanding stability, foot motion control, flexibility and full grain leather uppers utilising ECL™ Leather system by Pittards® (Extreme Comfort Leather) with Armor-Tan™ Abrasion resistance.
Spanish sensation Gonzalo Fernández-Castaño came out on top after a thrilling play-off to take the Telecom Italia Open Title from fellow FootJoy ambassador Markus Brier. Unseasonably bad weather in Italy forced the event to be cut short to 54 holes, and it was FootJoy product that won through, both in the form of FootJoy Classics golf shoes and the stylish Red Label Collection Outerwear, helping Gonzalo to finsh the event on 16 under par after just three rounds. Sweden's Fredrik Andersson Hed completed the FootJoy 1-2-3. FootJoy again represented the shoe of choice with over 60% of the field relying on the proven quality and comfort of FootJoy golf shoes.
Just one week later it was Englishman Lee Westwood who took the top spot at the Valle Romano Open de Andalucia. Westwood entered the event with the aim of finding his putting touch, and in achieving this strode to a comfortable 2 stroke victory ahead of Andersson-Hed who continues his rich run of form. Over 64% of the field wore FootJoy shoes in Spain, almost 3 times that of the nearest competitor.
FootJoy - #1 Shoe and Glove in Golf
Scott Verplank dialled his FootJoy ReelFit golf shoes to carry him to an dramatic one stroke victory over fellow FootJoy wearer Luke Donald at the recent EDS Byron Nelson Championship. Verplank had the privilege of growing up in Dallas alongside the man after whom the tournament is named and cherished the chance to talk to and learn from "Lord" Byron Nelson.
As the lead passed between playing partners Verplank and Donald, it was Scott who stood on the 18th tee with a one stroke advantage. Both hit the fairway and drew mid irons into the tight pin, and after Verplank's birdie effort slid past, Donald's attempt to take the tournament into extra time also failed to drop. After four consecutive rounds in the 60's and closing with a stunning 66 Scott emerged as a worthy and emotional winner.
Verplank put his trust in a pair of black FootJoy ReelFit golf shoes model #53808 which were comfort-fitted to perfection, while Donald sported a pair of Classics Dry Premiere. A good weekend for FootJoy was rounded off with Jerry Kelly completing a FootJoy 1-2-3 in a pair of white and brown ReelFit shoes. FootJoy was the clear choice of golf shoe for over 70% of the field, with the nearest competitor representing just 16%.
Austrian Markus Brier earned his second career PGA European Tour crown with a five-stroke victory at the Volvo China Open in Shanghai. Brier, who led by one shot entering the final round, birdied two of his first three holes and never looked back, closing with a 67 (-4) for a winning 274 (-10).
Brier also made his win at the Volvo China Open the very first European Tour win for FootJoy ReelFit shoes. He dialed in a pair of all black style #53808. In addition to the shoes, Markus wore a FootJoy SciFlex golf glove.
FootJoy ambassador Adam Scott followed up a third round 65 (-7) with a final round 66 (-6) to finish at 271 (-17), capturing the Shell Houston Open by three strokes over third-round leader. It marked the fifth career PGA TOUR title for Scott and his 12th as a professional.
Scott topped a leaderboard that included 10 FootJoy shoe wearers among the 13 who finished among the Top 10 and ties. The victory is the 7th for FootJoy players on the 2007 PGA TOUR.
FootJoy was the golf shoe of choice at the Shell Houston Open with 104 (72%) nearly 6 times the nearest competitor with 18.
Learn more.:FootJoy Men's Golf Shoes