FootJoy, the #1 Shoe and Glove in Golf, has launched an exciting new footwear category that delivers the very best in ultra-lightweight waterproof performance, ideal for play in all conditions. The eye-catching new FJ HydroLite™ family offers an extensive range of stable, comfortable golf shoes with an innovative low-profile outsole for outstanding stability, flexibility and durability with the option of seven spiked and three spikeless models. Designers have delivered a mix of traditional & fashion-forward sports styling across the extensive range to cater for the varying tastes of all golfers. The added option of the BOA lacing system and a variety of classic and modern colour options complete what will undoubtedly be one of the most popular new product launches within the market-leader’s diverse 2014 footwear collection.
To celebrate the unveiling of the FJ HydroLite footwear family, the company is offering each golfer who purchases a new pair of FJ HydroLite or HydroLite SL a free FJ #1 Shoe in Golf Poker Chip ball-marker along with its own unique number. Each chip will then be entered in to a draw that will take place on the 31st March 2014 to announce one lucky golfer who will win the once-in-a-lifetime opportunity to tee-it-up alongside one of FJ’ Brand Ambassadors in the 2014 BMW PGA Championship Pro-Am at Wentworth on May 21st. Additional prize winners from the draw will also receive a variety of other FJ 2014 product, including FJ HydroLite Rainwear. Winners will need to reply to firstname.lastname@example.org sharing an image of them with their ball marker to confirm entry for prizes.
This brand new performance category from FJ represents a new dawn within the brand’s popular mid-price point golf shoe category, which continue to be a firm favourite amongst golfers around the globe, cementing FJ’s long-standing position as the #1 Shoe in Golf. Standout features and benefits of the new FJ HydroLite include; technologically-advanced lightweight, full grain leather uppers for the very best in waterproof protection alongside superior comfort and fit synonymous with all products that bear the FJ mark. A new low profile outsole also provides increased flexibility and stability through each stage of the swing, with the addition of the P.I.N.S (Performance Insert System) cleat system. Just like the spiked version, HydroLite SL offers lightweight, low-profile, waterproof construction for ‘all year round’ play as well as on and off-course versatility.
“Our new HydroLite range represents a truly extensive collection of performance-enhanced spiked and spikeless golf shoes at fantastic value to golfers,” commented Russell Lawes – FJ Marketing Manager. “The attributes that are present within this exciting new category certainly demonstrate FJ’s pioneering product innovation that has seen us lead from the forefront of the golf footwear industry, delivering great-value innovations that benefit golfers of all abilities. With their eye-catching styling and enhanced performance technologies, FJ HydroLite & HydroLite SL will be a significant addition to our most diverse and feature packaged golf shoe range to date.”
FJ HydroLite is available in a wide range of sizes and the following colour options; White/White Tumbled, White/Taupe Tumbled, Black/Black Tumbled, White/Red and White/Black. FJ HydroLite is also available with the innovative BOA Lacing system in White/Silver or Black/Black. RRP: £87.50 (£99.95 BOA)
The HydroLite SL is available in White/Black, White/Lime and White/White colour options and the widest range of sizes in the market. RRP: £79.95
Availability: On sale now
Whether it is the all-round excellence and superior comfort of FJ ICON™, the reliability and consistent performance of the DryJoys family, the advanced feel of D.N.A., the athletic-infused performance of the FJ Sport, the minimal construction and maximum feel of the innovative FJ M:PROJECT™ or the multi-functional Contour Casual, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.
FootJoy®. The #1 Shoe and Glove in Golf
For more information on all FootJoy please visit http://www.footjoy.co.uk/
Scott Stallings birdied the par-5 18th to fire a final-round 68 and finish top of the leader board at Torrey Pines on Sunday afternoon.
Beginning the day three shots off the lead on the coastal California course, Stallings wearing the all new D.N.A. golf shoe and a Pure Touch™ glove, birdied six of his last eleven holes to finish on nine under par to emerge from the chasing pack. The only player who had an opportunity to catch Stallings was Marc Leishman (D.N.A. & StaSof®), who needed an eagle on the last hole to tie. The Australian nearly holed his third shot on the par five last hole but had to settle for a tap in par and a tie for second place. Canadian, Graham Delaet (FJ ICON™) also finished the tournament in a tie for second.
This is Stallings third PGA Tour victory. The win also moves Stallings into the top 64 in the world, making him eligible for the WGC Accenture Match Play next month.
CLICK HERE TO ENTER FJ WINS YOU WIN FOR YOU CHANCE TO WIN A PAIR OF D.N.A. SHOES* AND A PURE TOUCH GLOVE
No purchase necessary, Void where prohibited, Open to UK & Ireland residents 18 years or older, FJ Wins, You Win offered from 9.01am on the 27th Januray 2014 to 11.59 on the 30th January 2014.
*The all new D.N.A. shoe range is released on March 17th, 2014 so the winner’s shoes will be dispatched on this date.
FEEL ADVANCED - FootJoy Introduces New D.N.A. Footwear Category
DryJoys Next Advancement the most feature packed golf shoe ever created by the #1 Shoe in Golf
FootJoy, the #1 Shoe and Glove in Golf, has developed the next advancement in golf footwear - D.N.A. (DryJoys Next Advancement). Featuring the most comprehensive feature package ever delivered by FJ, D.N.A. footwear represents the most proven elements of the world-renowned DryJoys footwear family with all-new, cutting-edge componentry and construction methodology for the very best in performance.
"To create the most feature-laden golf shoe in our history, we needed to explore the anatomy, or DNA, of our premium footwear products and then scrutinise each and every aspect throughout the design and development process," commented Doug Robinson, Vice President of Design and Development Worldwide. "Each material and component was carefully considered in order to deliver a shoe with lightweight stability, a custom-like fit, superior feel and ultimate performance."
KEY FEATURES AND BENEFITS
D.N.A. has already seen validation at the highest level, as FJ brand Ambassadors Adam Scott, and Webb Simpson immediately put the performance D.N.A. golf shoe in play before the Presidents Cup.
Adam Scott has worn D.N.A. golf shoes exclusively since September, including while competing at the 2013 Presidents Cup and during his three recent wins in Australia.
"D.N.A. is the most technologically advanced shoe FJ has ever produced and it embodies everything I am looking for in a golf shoe," commented the world's #2 ranked player. "They actually activate my feet, giving me great balance throughout my swing."
Webb Simpson has also been wearing D.N.A. shoes since the Presidents Cup.
"You want a golf shoe that is comfortable and stable, and this gives you both. The new technology in the tongue and heel collar allows the shoe to mold to your foot, giving the golfer everything they will need on the course.
RRP: £150/£165 BOA
AVAILABILITY: MARCH 2014
COLOUR OPTIONS: White/Liquid White; White/Liquid Red; White/Liquid Navy; Light Grey/Liquid Orange; Black/Liquid Black and White/Liquid Silver featuring the BOA Lacing System.
Click here for more information on the D.N.A. shoe range
Denmark’s Morten Ø*** Madsen won his first European Tour title in his 28th start, with a two shot victory in the South African Open Championship.
Madsen wearing FJ ICON™ shoes got his season off to the perfect start by winning the opening event of the 2014 Race to Dubai finishing ahead of South Africans Jbe Kruger (FJ ICON & SciFlex™) and Hennie Otto (FJ Sport Spikeless) at Glendower GC on 19 under par.
The 25 year old, shot four rounds in the 60’s and showed strong mental dexterity after he overcame four bogeys on the front nine of his first round. The Dane followed this up with an eagle and five birdies and then dropped only three more shots for the rest of the tournament.
The former European Challenge Tour graduate commented: “It’s been an amazing day. I don’t really know right now (how I feel). It’s kind of clichéd to say it hasn’t really sunk in, but it really hasn’t.
“I’m just over the moon. I’m so happy. I mean coming down here, I expected to play well but I didn’t expect to stand here ... right now, that’s for sure.”
Madsen added: “I love the golf course. It’s pretty similar to my home course. Its tree lined and (has) really good greens. I definitely really enjoyed it.”
The win moves Madsen inside the top 120 of the Official World Golf Ranking from 244th and guarantees him a European Tour exemption until the end of the 2015 season, as well as a place in the 2014 Volvo Golf Champions and 2014 WGC – HSBC Champions events.
CLICK HERE TO ENTER FJ WINS YOU WIN
No purchase necessary, Void where prohibited, Open to UK & Ireland residents 18 years or older, FJ Wins, You Win offered from 9.01am on the 25th November 2013 to 11.59 on the 28th November 2013.
Henrik Stenson closed out his “dream season” in emphatic style by winning the DP World Tour Championship in Dubai by a commanding six shots. Stenson also became the first man to win The Race to Dubai and FedEx Cup on the US PGA Tour after carding a flawless final round of 64 which included a tap in eagle on the par 5 eighteenth.
The swede wearing FJ ICON™ shoes and FJ Pure Touch™ gloves aptly finished the tournament with a record total of 25 under par on the Earth course at Jumeirah Golf Estates, after an imperious performance from Thursday through to Sunday.
Stenson carded birdies at one, three, five and seven to go out in four under par and he continued to turn the screw on the back nine as he birdied twelve and fourteen and then eagled eighteen without dropping a shot all day.
"It has been an incredible summer for me, the (autumn) in America was great and now this," said Stenson, who was also second in The Open Championship and third in the US PGA Championship. "It has been a dream season.
"I don't know how I am going to be able to top this next year but I am going to give my best in the Majors and that (becoming the first male Swedish player to win one) would be the icing on the cake."
France's Victor Dubuisson (Contour Casual™) vying for a second win in two weeks eventually finished third, with Dutchman Joost Luiten (FJ Sport™) fourth and former World Number Ones - Luke Donald (FJ ICON) and Lee Westwood (FJ ICON & StaSof®) - sharing fifth.
Stenson currently remains in third in the Official World Golf Ranking but he does close the gap on Adam Scott (FJ Sport & StaSof) in second.
The 37 year old also made European Tour history on Sunday by becoming the first player to be Number One on both the European Challenge Tour (2000) and The European Tour in 2013.
Congratulations Henrik from everyone here at FJ we could not be happier for you!
No purchase necessary, Void where prohibited, Open to UK & Ireland residents 18 years or older, FJ Wins, You Win offered from 9.01am on the 18th November 2013 to 11.59 on the 21st November 2013.