New M:PROJECT™ golf performance footwear delivering maximum feel through minimal construction
FootJoy, the #1 Shoe in Golf, continues to set the highest standards in footwear innovation and nowhere is this more evident than in the iconic brand’s most recent product launch. Appropriately entitled M:PROJECT™, this exceptionally lightweight, streamline performance golf shoe is the result of years of extensive research and is based around the philosophy that Minimum Construction delivers Maximum Feel throughout all phases of the golf swing.
M:PROJECT is an athletic-infused shoe available in both cleated and spikeless versions along with a variety of fresh and vibrant colour options to suit the tastes of the modern, dynamic golfer. M:PROJECT has already been worn in competition by a number of FJ brand ambassadors, including Hunter Mahan.
Constructed from proprietary M:SPEC™ leather by Pittards® of England for a thin-yet-strong specification, M:PROJECT has been designed to deliver a full range of motion along with an incredibly supple and comfortable feel. Adding to that feel underfoot, FootJoy have been able to get the golfer as close to the ground as possible whilst maintaining stability by using a whole host of new technologies; including an MP:627™ last that allows for a generous forefoot shape so toes can easily spread and maintain grip, a ProTekt™ toe guard which provides additional abrasion resistance in key wear areas and an industry-first Laser Thin Duramax™ rubber compound that acts as a low-profile and a highly flexible conduit from ground to feet.
FJ designers have expertly rounded off M:PROJECT by using an exclusive new Stealth™ cleat by Softspikes® that when attached to the shoe using the innovative P.I.N.S.™ receptacle system delivers the ultimate in low-profile performance. The M:PROJECT cleated version will be available in the following vibrant and striking colour options, White/Black; White/Lime; White/Orange, Black/Charcoal & White/Charcoal with BOA lacing option,
The M:PROJECT spikeless can be purchased in White/White; White/Navy; as well as a mesh version in Blue/Grey. Both models come with a 1-year waterproof guarantee.
M:PROJECT will be available in-store from March 2013 at the following RRP's: - Leather/Mesh spikeless £95- Leather Spiked £105 - BOA Lacing System £115
FJ #1 Shoe in Golf
Whether it is the all-round excellence of the FJ ICON™, the Xtreme Platform Stability of the XPS-1™, the reliability and consistent performance of DryJoys Tour™, the sports performance of the FJ Sport™ or the multi-functional, lifestyle-infused Contour Casual hybrid, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.