FootJoy is identified and defined by a common mark: the FJ. When wearing a product with the FJ mark, you define yourself as a player who is committed to the game of golf and identify yourself with an authentic golf brand that is worn by more players on the worldwide tours and more players, in general. Other company logos? They could relate to several different sports. But not the FJ mark. That mark is special. It’s authentic. It’s reliable. It thrives on performance.FJ. The Mark of a Player.