We at FootJoy are pleased to announce that we will be taking yet another significant step into the full line golf apparel business with the launch of our new 2012 FJ Performance Apparel Collection. Available in stores across the UK from the beginning of March, this stunning seasonal collection features a complete range of men’s golf apparel in a selection of contemporary colour stories and a variety of fashionable patterns. Every garment from polo-shirts and trousers to pullover’s and knitwear has been manufactured using the very latest high-tech performance fabrics and golf-conscious construction to ensure the entire collection provides the perfect complement to the existing line of FJ advanced outerwear. The unveiling of the FJ Performance Apparel Collection completes the FJ product line up that now includes all categories of golf clothing, mastering the balance in comfort, style and performance.
Following on from the continued success of the outerwear category, including the hugely popular and innovative FJ Layering System, the time has finally come for FJ to enter the full line men’s golf apparel business following a strategic initiative that has been carefully considered for a number of years. Supported by an extremely sophisticated and comprehensive study of the golf apparel category, the new FJ Performance Apparel Collection features an array of essential garments that can be worn both on and off-course. The range is spearheaded by four stylish and modern colour stories entitled; Cape Collection (Navy/Ocean/Yellow/White), Savannah Collection (Black/Red/White), Valley Collection (Purple/Charcoal/Grey/White) and Shore Collection (Navy/Coral/Khaki/White). These modern colour palettes perfectly complement the garment designs and allow golfers to effortlessly coordinate their outfits throughout the range. The addition of an Athletic fit option within the collection ensures that those seeking a more tailored look are spoilt for choice. The design focus however remains on one sport – golf, which is FootJoy’s sole passion.