From hotel and golf resort created by the railway boom of the Edwardian era, to wartime military hospital, airfield and Open Championship venue (not to mention scene of a highly memorable Open battle in 1977) Turnberry has a vibrant and colourful history. Nearly 140 of the world’s best golfers are gathering on the Ayrshire coast and once again more of them will be wearing FootJoy shoes than all other brands as they embark on their quest to write the next chapter of the Open Championship story at Turnberry.

How can FootJoy be so confident of the #1 shoe accolade? Comfort Zone readers will be more familiar than most with the fact that week-in week-out, over 6 out of every 10 players on the world’s major Tours choose to wear the #1 Shoe in Golf. What you may not know is that FootJoy has been the most worn shoe at The Open Championship every year since records have been kept – a figure that at Turnberry will total exactly 30 years.

The players of the modern age are more conscious than ever that the equipment they use makes a difference. And nowhere are the stakes higher and potentially the playing conditions more challenging than at an Open Championship. A truth that not only applies to golf shoes, but to golf gloves as well – a second category where FootJoy reigns supreme.

As the week goes on, the anticipation will increase as fans and commentators alike discuss the relative merits of Open Champion Padraig Harrington versus the young challenger McIlroy. The home challenge of Lee Westwood, Ross Fisher and Ian Poulter. The threat posed by big guns from overseas like Scott, Cabrera, Villegas, Stricker and Johnson. From FootJoy SYNR-G™ to ReelFit®. From DryJoys® to StaSof®, SciFlex™ and Pure Touch™ - each and every one of these players is carrying the FJ initials.

And without wishing to be seen as someone of a ‘glass half empty’ disposition, there is every chance that Open week will produce some of the weather that makes a tough links even tougher. With the prospect of sun, sand, wind, and rain (potentially all in one day!) there will be a good percentage of the field that will turn to the protection and performance of FJ Outerwear, making every day playable.

With the ultimate in shoe, glove and outerwear comfort and performance to rely on courtesy of FootJoy, the best players in the world will have the best possible chance to maximise their incredible talent and give themselves the opportunity to lay claim to the old claret jug. It promises to be another Open to remember on the Ailsa Links in the shadow of the old Station Hotel.