I use this instead of the "Stiff Arm" to protect my clubs when I travel.
The Beach Bag Cooler when inverted fits nicely over the top of your clubs. The insulation acts as padding giving extra protection and it keeps the clubs from flopping around inside your travel bag. The cooler also has a side pocket for swizzle sticks, cork screw, collapsible martini shaker, olives, and drink umbrellas (like I don't have all those things in my golf bag anyway) and the main compartment will hold lots of beer and ice.
So much superior in every way to the Stiff Arm especially when you consider you can't use the Stiff Arm as a cooler!
In head to head comparison this beats the Stiff Arm hands down.