They miked the players in the PGA Grand Slam of Golf. Jason Dufner was wearing some Shield Tips, white with what looked like Charcoal Lizard. Paddy Harrington made a remark about his "fancy" shoes, and Dufner replied "They aren't very comfortable for walking all the hills on this course." Then Ian Baker-Finch said something about shoes being a major topic of conversation among players, and that a stiff shoe can be very uncomfortable, and that it looked like Dufner might have some blisters. Of course Jason has the FJ logo on the side of his hat.
As someone who works in public relations, I thought this was one of the most cringe-worthy moments I've seen/heard. Jason needs a little media training.