Nike is just pulling a publicity stunt to keep their image in the golf world. They put most if not all their golf eggs in tigers basket and he is a falling star. However, Nike as a corporation has their figures in the jelly jars of almost every major sports franchise in America, they pretty much own all collegiate sports, the NBA is still their little love child since the days of Michael Jordan, and this year they are replacing Rebock as the premeir jersey provider for the NFL. Nike is just toying with golfers and using Tigers bad behavior as an excuse.