A little bit of Puma history for you folks.... And it has nothing to do with Rory.
Puma has long been in the athletic shoe and apparel business worldwide. They are HUGE in Europe, and rival Addidas over there. One of their major marketing efforts over the years has been their affiliation with Ferrari in motorsports, particularly in Formula One. Thus they had drivers like Ayrton Senna, the late, great Brazilian driver in their stable.
And for those of you that know Ferrari, their signature color is a reddish orange. It's not exactly OSU orange, but not too far afield. It made things quite easy when RF came into the fold to leverage that scheme.