The points are and accumulation that you earn for posting on this site and also for purchases of shoes. Once your reach a total of 5000 points, you are elevated to Amabasador status. If you notice, there are levels that you reach as you gain points, Silver, Gold and finally Ambassador. Once you are an Ambassador there are certain perks associated with that level of achievement and all are very nice.
Basically, this community is for everyone who enjoys golf and wants to hear from others of the same mind who also support FootJoy and its products.
May I be the first to welcome you aboard. I think you'll find that all of us are eager to help you as much as we can. Any product questions are answered by Staff at FJ and they are very prompt in doing so.