How much better is better? How much more is more?
It seems as though the hype over new clubs from manufacturers is growing and growing but the increased benefits are shrinking and shrinking.
I am referring to new designs in clubs that boast increases in MOI, COR, CT (that's a new one for me, "Characteristic Time") and any number of other acronyms.
This is particularly evident in the Driver category as the driver is typically the most changed club (along with the putter) thereby making it extremely logical for golf manufacturers to "HYPE" these clubs.
But as time goes on, there have been three aspects to this hype.
1. The boasts are becoming more and more the focal point in advertising the new clubs..........."longer, faster, more MOI, more COR, more CT (that's face flexibility and ball speed),etc. etc. etc.
2. The boasted percentages of increase in these areas is decreasing. A few years ago you heard about 20%increases in MOI, COR, Distance, etc.. Thise numbers are dropping some even into the low single digits (Callaway)
3. The actual raw number of the increase is becoming less and less significant.
So, when does all this hype become insignificant. I don't think that time is very far away.
Using a simple chart, you can see the decreased effect on all this "more this and more that"
You have to start with a baseline number for any category of improvement. For this illustration I used 100 as a base and that 100 baseline begins at an arbitrary time when any manufacturer began measuring a factor and making designs specifically to improve that factor's baseline. Then I added a percentage of increase and then calculated the raw increase to the original baseline number:Note that the percentage of increase for 1 year is relative to the previous year's percentage of increase
RAW INCREASE TO BASE
BASELINE OF 100 100
20% INCREASE TO 100 120 20
15% INCREASE TO 120 138 18
10% INCREASE TO 138 151.8 13.8
5% INCREASE TO 151.8 159.4 7.6
2% INCREASE TO 159.4 162.6 3.2
The results show that as time goes on, the significance of improvements becomes less and less.
Where does this all end and at what point do these increases lose their marketing effect,
I hope never because I love new drivers!!!!!!!!!!!