I watched the game here on the west coast and was a bit shocked at how late things ran Chris. While I lived back east it never dawned on me. But things were still going on strong at 10:00 PST on television, so I know east coasters hit the off button.
As for the new system.... I just love the college hoop system, where the top teams have a playoff and winner takes all. I'm sure there is a way to come up with the football version, just that the bowl committees would loose some oomph ($$). And that is really the issue.