rKickers.... an interesting thought.
To set context, I am a Club Cameron Member ('05), a member of the Callaway Golf Advisors Staff, FJ Ambassador, and passionate brand guy! If I find something I like, and it exceeds my expectations, I'm in for life. That said...
Scotty Cameron set the bar I think. Since my involvement in '05 they have gone way beyond mere customer satisfaction. I even had a time when the work wasn't what I expected, and Scotty got back to me right away to set it right. That's customer satisfaction to the max. The site is maintained and updated regularly, and there is always interesting stuff to see. You should also know that all my computers have screen savers from Scotty's image library!
The Callaway group has been quite interesting really. I use their irons, and have been very vocal on their site with thoughts on things like balls and shoes. Frankly, I have only had one response back from them, and it was when I got a hole in one. Then I got a nice note and plaque. Their site gets irregular updates, and I have never gotten a direct inquiry from them about anything, even though I am registered with clubs and other items on their site.
Addidas is the one that impresses me. They just redid their entire site, though I'm not sure to what end. It looks slick, and it really has some nice touches. Why I say I'm not sure about their intent is that they are getting so big that it's unsure where they are going, just like Nike. I do not (now or ever) but anything Nike. I see them as a basketball company frankly, so not an item ever has made it's way into my bag or on my back.