Hi Mondo! Nothing to it, really... I just happen to like "Ben Hogan" in Facebook (www.facebook.com/benhogangolf) and I follow his publications in it. On the days where Mr. Hogan had history or a meaningful day, the site would publish something about it to everyone who follows. This publication or post was one of them and it was an amazing post to read and share. Like most of us here in the FJC, I was so proud to see our beloved product to have stand the test of time, and what a great golfer/model on a great product. My (step) dad also loves FootJoy since he was a kid. He's always told me that there are no other shoe in golf that would really matter.