It s not until next week, Jan. 22-24.
It is definitely worth it -- almost a "must" -- for those of us who have to buy for pro shops. That's the basis of the it -- to showcase new products and show buyers summer and fall 2014 lines. I buy strictly women's apparel, shoes and accessories, but many pros have to buy both soft goods and hard goods for their shops for the bulk of the golf season.
There are usually new clothing lines, but most don't offer anything revolutionary. Lots of companies have the same technologies and same colors, just used in different ways. It's kind of a blur at the end of two and a half solid days of buying. Many companies include free freight if you place your order at the show. it helps them with production numbers and is a huge benefit when you are buying for a lot of shops.