Nice job Mike.
Let's not forget, both Swoosh and 3 Stripes are brands that traffic in other sports arenas, so there are some, both young and old, who will like those brands for their benefits and attributes. The challenge for FJ is to stay relevant when their brand focus is on a single sport, golf. Certainly one can argue this makes FJ superior, but there will be detractors who take the opposing view.
Stay strong FJ fashionistas and loyalists! We do offer more.