I found out about the FJ Community in an FJ email. The best way to promote it to most of the women golfers I know is to push the fashion/comfort combination of FootJoy shoes.
There are women, just like there are men, who have one pair of golf shoes -- oh, the humanity! I have seven pairs of FJs, plus 7 other brands, but it's the style and the comfort that make FJs my favorites.
Ads/mentions/co-ops on LPGA, Futures Tour websites, plus style forums (for both men and women) on golf magazine websites and golf blogs. Hey, I'll write one!