long ago during a different time, george carlin did a routine called the seven words you could never say on television. within the routine he also spoke of many two way words that if they were used in one context they were OK for TV and if they were used in certain other ways, they were "BAD WORDS". one of those words was balls and in the context of the count on a batter it was ok to say that the batter had two balls and one strike on him. perfectly ok! but if the words balls was used in the context that would refer to the players testicles in any way, no no, you can't use it that way. TM with their rocket'balls' was fine. going to 'ballzier', stating that they now have the ***, cahones referring to the testies though has now crossed the line.
it may be cute and even effective advertising, but TM has taken a turn away from class toward the gutter.