Is it cold enough for cognac yet? (We did make it to 48 degrees last night, so yes). Anyway, Pinkie and I walked 18 yesterday wearing the Merino Wool low cut socks. It was warm (88 deg), but the socks didn't feel like it and the cushion was excellent. The low cut tended to creep into my shoes a bit so the Sport version or Crew will be my choice in the future. They could be really good for daily use and as Tim said, TRADE SHOWS.