In the "show me your socks thread" today I was considering some of the comments contained therein.Made me think...
As FJ starts to grow their brand across apparel there is an opportunity to expand the socks range a bit more. I'm thinking now that there are such nice vibrant colors (Lime, Raspberry, Purple) that some color pops can/should become part of the branding. This could include the shorter roll top socks as well.
Put a simple bit of color in and also pump up the color offerings by adding Navy to the mix. Consider how the sock can become part of the total ensemble. Plenty of opportunity in this area!