Adding multiple SKU's to any retailer is a problem for sure, so I echo Rick's sentiments 100%. BUt this is where the on-line retailing world excels and can be an impact for positive revenue. And FJ has this little thing called "MyJoys", which is all about custom goods and ordering.
The platform is in place and so the means is available.
Tim can't wear color either.... It would stand out too much against all his various khaki shorts. Leave the color to the big boys TT....