Last night I happened into the Golfsmith store in Mission Viejo/Lake Forest California. It is one of their large Extreme locations with a Golf Tech set up, so it's one of their better outlets I'm sure.
I noticed immediately when I walked in that the Foot Joy apparel had been relocated directly in front as one starts their entry to the "racetrack" of the store. There was a full selection of shorts, shirts, socks, and pullovers. The rain gear was kept separate in the outerwear location, which I think is really smart.
As I was paying I started to talk to the store manager and complimented him on moving the FJ gear up front, He mentioned that their sales had really spiked when the move occurred (duh), and people mentioned how they were unaware FJ actually made apparel. Know them for the shoes and rain gear, but not regular shirts and shorts.
Moral of the story is this. Tell your clubs and the retailers you visit (as we always do) to make sure customers know about the great FJ apparel products. There is certainly a sales lift, and it's sometimes hard to find a brand buried in the sea of shirts inside a store. Proximity sells and builds awareness!