Every time a company wants to use any Pro or College logo or critter, they must contact the owner and pay a fee that is many times exorbitant. In the case of many colleges, the NCAA and the team both have a say in the licensing agreement. With the pro teams, each team may agree to certain licensing terms that must be followed and then they also get a percentage of the sales proceeds on top of the fee to use the logo. I don't blame Titleist for staying out of that mess as much as possible. As to Mondo's statement that more college team logo things are purchased, I don't necessarily agree, as unlike pro sports teams, they are localized to the most extent, where pro team support is more national. I could be wrong, but I have seen more pro team logo gear from different teams all over the US that is not localized like the colleges. Not to say of course thatmany colleges have their fanatics.