OK, a thought.
Mike, you're spot on that this has potential, but there is a capital investment to look at, which is a tough sell anywhere these days. Trust me, I see that every day!
But now that several of your staff players are taking up the MyJoys Icons in droves, capitalizing on the millions of options, perhaps some innovation could play. I'm especially thinking that with players like Camillo and IJP, they use multiple shoes with matching belts, so that could be a "path." I'm pretty sure your records show what colors are most used, so adding a palette of "start small" and building might work out.
You guys are top nothc, so buying a belt from Bettinardi or Addidas sort of rubs me the wrong way. But in the absence of something else, I'm stuck. Maybe for 2011?