Following on from the initial success of ReelFit and its innovative Boa Technology, FootJoy is excited to announce the launch of two new contemporary styles to sit alongside the current models. The new models; white/white #53843 and white/orange #53851 both benefit from the same unique laceless technology which provides the ultimate in terms of a precise and customised fit, as well as some modern styling which will appeal to even the most discerning golfer.

The breakthrough technology comes courtesy of an exclusive licensing agreement with Boa Lacing Technologies Inc. and has taken the lead from sports such as snowboarding, ice hockey and cycling to make laces a thing of the past. With its easy release and tightening device, courtesy of nearly 2 feet of micro cable, the FootJoy ReelFit represent the next generation in Dynamic Custom Fitting.

“We are delighted with the reaction to ReelFit. We knew we had something unique on our hands but couldn’t possibly have predicted a reaction quite like this. I am pleased to announce two modern new ReelFit shoe styles to capitalise on the incredible interest and momentum we have created”, commented Jeremy Baldwin, Director of Product Management, FootJoy.

As well as the exclusive BOA lacing system, ReelFit shoes are packed with other features including the Tri-density TPU outsole with OptiFlex™ technology for outstanding stability, foot motion control, flexibility and full grain leather uppers utilising ECL™ Leather system by Pittards® (Extreme Comfort Leather) with Armor-Tan™ Abrasion resistance.