The FootJoy team in Europe just concluded a great promotion called MyJoys May that culminated in a group of 8 FJ players wearing MyJoys shoes that were hand picked by website visitors.
We caught up with Richard Fryer, our FJ European Marketing Manager to tell us a little about how MyJoys May came about ...
"Everyone loves to know what shoes the Tour guys are wearing, and we thought why not let the consumer choose! Really, its the only piece of equipment that we can throw open to the everyday club golfer to choose on behalf of the player.
The BMW PGA at Wentworth is the flagship event on the European Tour so we felt that this would be the perfect event to showcase the shoes. The fact that both MyJoys and May start with the same letter was just a coincidence....! So we spoke to all the key players and got them to design 3 pairs of shoes through our website www.myjoys.co.uk and to let us have the designs.
The idea initially began inviting news subscribers to design a pair from scratch for Titleist and FJ Staffer Kenneth Ferrie. Kenny went through the hundreds of entries and selected a pair of white sheild tip FJ ICON MyJoys with a lime patent saddle and a pink patent accent - they looked superb! Here's a photo of him wearing them with the winning designer Chris Pyle, a 4 handicapper from Hull.
We then put up the website www.myjoysmay.co.uk which featured eight prominent European FJ players and consumer got to vote on one of the 3 designs on the players' shortlist. A live leaderboard would then generate to show which design was in the lead. This was then backed up by some banner advertising on the major websites in the UK to allow even more golfers to get involved.
MyJoys has had a great start to the year, with the addition of 4 FJ ICON styles to the MyJoys programme golfers across Europe are ordering some great designs and really taking advantage of the seemingly endless number of customisation options."
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Tour pros the world over are embracing the fashion, fun that MyJoys has to offer. Build yours today by visiting your local golf retailer or by visiting MyJoys.com.
Italian teenager Matteo Manassero made his professional debut at last week’s BMW Italian Open on the PGA European Tour as FootJoy's newest brand ambassador. Matteo turned professional earlier last week after a brief but decorated amateur career that included a win at last year’s British Amateur Championship as well as low amateur honors at the 2009 Open Championship and 2010 Masters Tournament. Having just recently celebrated his 17th birthday, Matteo established himself as the youngest player to record a victory at the British Amateur and to compete and make the 36-hole cut at the Masters.
In addition to a full bag of Titleist equipment, Matteo will be wearing FJ ICON golf shoes and a StaSof glove.
The FJ team is back on the road next week at the AT&T Pebble Beach National Pro Am. For the last several years, we have been on-site for our annual FJ Performance Outerwear drop. More than virtually any other venue on the PGA Tour, Pebble Beach tests FJ's motto of "Make Every Day Playable". Considered one of the most beautiful places on the planet, the Monterey Peninsula is also know for its extremely unpredictable early season weather. Chances are good that the players picking up the latest FJ outerwear before the event will likely have the chance to use it the very same week.
As usual, we will be talking to players and capturing snapshots from inside the ropes, so stayed tuned next week on the FJ Blog for the latest from FJ Outerwear Week.
In the meantime, don't forget about FJ Outerwear as essential performance equipment for your own game. Whether wet, wind, cool or warm, FJ has you covered. Check out the latest in FJ Performance Outerwear for men and women.
MAKE EVERY DAY PLAYABLE
-- Thanks to European Tour reps Jonathan Loosemore and Guy Smith for this latest update!
The Desert Swing is under way, with the first stop in sunny Abu Dhabi.
5 of the Worlds Top 10 players are in action this week in a stellar field, including FootJoy loyalists Rory McIlroy, Lee Westwood, SBS Championship winner Geoff Ogilvy and the colourful Swede, Henrik Stenson who has just agreed a multi-year deal to wear FootJoy shoes again. All 4 players will be gracing the fairways in the new FootJoy ICON shoe.
Camillo Villegas and Ian Poulter have also flown over from the US, as they look to grab some early points in the 2010 Race to Dubai.
The new FJ Sport is also catching a few players eyes. Pablo Larrazabal and Peter Lawrie were both wearing the shoe in practice this week. With it's colourful and athletic styling, it is sure to be a hit with the players on Tour.
We welcome a new line-up for 2010 to our FJ collar programme, some of the latest additions include last season Rookie-of-the year, Chris Wood, Robert Rock and Irishman Peter Lawrie. Steve Webster and Ricardo Gonzalez continue with the FJ collar for another season.
Players are placing shoe orders at a rapid pace with the FootJoy tour reps, and there are certainly going to be some funky looking shoes gracing the Tournaments across Europe this season thanks to the fantastic MyJoys offering from FootJoy.
Posted By: Chris Garrett ·
Despite all the rain last week in Atlanta, the grounds staff at East Lake was able to, not only make the course playable, but difficult! While the course was soft from tee to green, the greens were firm and prevented players from really attacking the pins resulting in only eight players breaking par in round one. After the players got through the first nine, the grounds crew was actually watering the greens which almost seems comical considering the deluge the course suffered last weekend. Although more rain is in the forecast for Friday, expect the greens to remain fast and firm for the second round, although you can also expect the players to make some adjustments and find some birdies out on the course.
We're seeing a lot of players wearing SYNR-G this week at East Lake as they look for the most stable platform to combat the soggy conditions. SYNR-G wearers Zach Johnson (StaSof glove) and Steve Stricker (PureTouch Limited glove), who both wore style #53870 in round one and can win the FedEx Cup by winning THE TOUR Championship, sit at even par after round one, just four shots back.
Padraig Harrington (SYNR-G style #53918, PureTouch Limited glove) continues to play well and sits just one shot off the lead following a first round 3-under 67. Harrington has finished in the top 10 in each of his last five starts, including two runner-up placements.
Marc Leishman (SYNR-G style #53883) is playing in his first TOUR Championship and is in great position following a first round even par 70.