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The second half of the '10 - '11 FJ catalog shoot took place in Miami at the CA Championship. The CA Championship takes place on the Blue Course (aka "The Blue Monster") at the famous Doral Resort and Spa. The FJ team had its work cut out with a packed schedule of 17 players over two days. In addition to still photography, we took the opportunity to get tons of content for the FJ Community! The course and constantly changing south Florida weather provided many different backdrops for our talented catalog and photography teams. Overall, we had great weather; much better than what is expected for the four tournament rounds.
DAY 1
On the set for our first day of shooting were Ben Crane, Michael Sim, Zach Johnson, Camilo Villegas, Adam Scott, Geoff Ogilvy, Rory McIlroy, Hunter Mahan and Padraig Harrington.
The highlights from Day 1 included 4 new shoe product reveals. Hunter and Rory got a look at a sweet new FJ ICON pattern, Zach Johnson slipped on a super high-tech new SYNR-G and Padraig got a peek at our latest FJ Sport designs. All the guys are very happy to get an inside look at what will be showing up in their lockers later this summer.
Also on Day 1 came the highly anticipated unavailing of our newest FJ outerwear collection. Zach Johnson and Michael Sim had a chance to trial these totally redesigned pieces and show them off in front of the camera.
DAY 2
The final day of shooting consisted of Nick Watney, Ross Fisher, Lee Westwood, new dad Luke Donald, Ian Poulter, Steve Stricker and Bill Haas.
Aside from Strick, all Day 2 players were FJ ICON wearers. Some players choose more conservative styles like Watney, Fisher and Westwood while others like Donald and Poulter take advantage of MyJoys to add a more personal custom touch.
As far as product reveals, Ian and Lee both got a look at the new FJ ICON pattern, which they both loved. We are pushing to get Ian something to debut at a very notable event in early April =)
The day wrapped with two of our FJ Outerwear players, Steve Stricker and Billy Haas, swinging for the camera in some beautiful and contemporary new rainwear and layering pieces.
Other notable happenings over the two days included players raving about their various FJ gloves. Lee Westwood (Pure Touch) put it well when he said that consistency and fit of his glove are key because it's the only piece of equipment between you and the club. It's also very surprising to us that not everyone (including PGA players) had heard about our revolutionary TechSof socks. Very much like a glove, the socks provides the only connection between your foot and the performance technologies inside our shoes. They provide a solid base for platform stability and in-shoe temperature regulation that last throughout the entire round. The players were immediately grasping this concept and took samples to try during the upcoming weeks.
All in all, a busy trip that should deliver some wonderful imagery for our upcoming '10 - '11 FJ catalog. Stay tuned ... it hits golf shops near you in July.
Posted By: Chris Garrett ·
As you can imagine, we have some pretty exceptional golfers who represent both the FootJoy and Titleist brands. When the two teams meet each year for The Tradition Cup, you're guaranteed to see some fantastic golf and plenty of drama. Well, this year, Hurricane Ida provided most of the drama. With the forecast calling for periods of heavy rain and wind gusts up to 30 m.p.h., it was uncertain if the Cup would even be played this year. However, the teams were determined to play so they suited up and teed off as scheduled. We were about to find out if FootJoy outerwear did, indeed, "Make Every Day Playable!"
While FootJoy had the advantage in team uniforms, thanks to a partnership with Ian Poulter who provided tartan pants and sweaters from his Ian Poulter Design clothing line, it was Titleist who came out strong to take a commanding 3-1 lead in the morning alternate shot matches. The teams of Colleen Walsh and Kim Kaye, John Screen and Rick Veitch, and Cory Cheesebro and Jordan Crandall all earned full points for Titleist while only Paul O'Reilly and Gene Boyer helped FJ avoid a total shutout. Fortunately for Team FJ, there was a lot of golf still to be played and 12 points still to be earned.
O'Reilly and Boyer led off the afternoon matches which was a simultaneous team best ball and singles format. Boyer continued his hot putting, and nearly aced the par-3 13th, to take control of his match with Tom Luoto despite Tom consistently hitting fairways and greens. Meanwhile, Paul O'Reilly was engaged in a battle with Justin Patrick that came down to the final putt. When Justin's putt lipped out, Boyer and O'Reilly had locked up 2.5 points for FootJoy and kicked off a comeback of epic proportions.
Chris Garrett and Kevin Borges followed and, like the previous match, came to the final tee box with 2.5 points on the line versus Colleen Walsh and Kim Kaye. Colleen and Kim had soundly beaten Garrett and Chris Kerr in the morning and provided very few opportunities for their opponents in the afternoon. However, Garrett secured a 1-up victory after Walsh found trouble off the tee on 18, and Borges blasted out of the greenside bunker to 6 inches to not only earn a dramatic halve with Kaye after being 4-down with four to play, but also a full point in the team best ball. FootJoy had earned five points in two matches.
After the teams of Rick Veitch and Jordan Crandall and Chris Kerr and Jim Ohlsen battled to a draw and earned 1.5 points for their respective teams, the score was 7.5 - 5.5 with four of the best players still on the course. The FJ team of Derek Roach and Whitney Trimble struggled in the alternate shot format but excelled playing their own ball in the afternoon. Even though the wind and rain had picked up, the pair continued to make pars that forced their opponents, John Screen and Cory Cheesebro to take risks. A sweep by Screen and Cheese would have given Titleist the required 8.5 points to win back the Cup, but Trimble and Roach were the anchor team for a reason. They played steady throughout the back nine and it was they who swept both the individual matches and team best ball to complete the FJ comeback and ensure FootJoy would retain the Tradition Cup for another year with a 10.5 - 5.5 final score.
The man of the match for Team FootJoy was Gene Boyer who was a
perfect 3-0 on the day! Honorable mention goes to Mike Lowe who braved
the elements to come out and photograph the action.
** Special thanks to Allendale Country Club for hosting the Tradition Cup and Ian Poulter Design for providing the FootJoy uniforms.
Posted By: Chris Garrett ·
For months, you've heard us talking about the millions of ways you'll be able to customize
FJ ICON once they're available in
MyJoys (September). Well, we recently ordered some samples we'll be taking to the Deutsche Bank Championship next week to show the players as they begin to customize their own, and thought we would share them with you as well. These are some of the first samples off the line and they look incredible!
Click on Comments and let us know what you think. Which is your favorite?
The launch of the new FJ ICON category will be supported by an extensive online and print communication plan, including ads in some of the most popular golf magazines. Recently we took an opportunity to travel to Firestone Country Club during the WGC Bridgestone Invitational to photograph the players who will appear in the ads, under the slogan “Put Yourself in Their Shoes.” We utilized four, world-class players who represent very different styles: Camilo Villegas, Rory McIlroy, Ian Poulter & Hunter Mahan.
If you’ve never been to Firestone C.C., the facility offers 3 great golf courses – The North, The South & The West. Our photo shoot actually took place on the back of the 10th tee box on the North course, which provided fantastic backdrops for the photos. One very entertaining twist on the day was the fact that there was a tournament taking place on the North course while we were shooting. Picture yourself trying to putt on the 18th green for birdie and WHAM!!!! Camilo Villegas just launched a high powerful drive right over your head into a surrounding lake. Or how about teeing off on the 10th hole and, instead of watching your teammates’ tee shot, you watch Hunter Mahan launch another drive into the distant lake! Most groups would take time to stop and stare, take a quick photo or even ask Hunter, Camilo, Ian or Rory to hit their tee shot for them!
One exciting, unique feature of FJ ICON is the opportunity to customize our new flagship product in the MyJoys program. With literally millions of ways to personalize and color coordinate your shoes with whatever you’re wearing, FJ ICON is especially ideal for fashion icons such as Ian Poulter. Ian was ecstatic when he arrived on set and noticed all the custom shoes we brought to the photo shoot – pinks, and oranges, and blues and purples. Since many players, including Ian, have only seen the stock shoes to this point, the four players on set were very impressed with all the custom options that lie ahead.
Of course, Ian came equipped with multiple wardrobe options, so it was interesting to watch him change from outfit to outfit in between shots. Ian’s only problem was prying the outfits from my hands as I was trying to see how his outfits would look on me! Ian and I had a nice conversation regarding FJ ICON, the MyJoys program and his extensive clothing label. Known as the “ Ian Poulter” in the FootJoy office, I took full advantage of this time together and learned a lot from this fashion icon. My boss and I were actually walking from the clubhouse to the driving range when an older gentleman approached me for my autograph. It must have been my pink pants, custom shoes & my FJ shirt with the pink FJ logo on the collar!
Ian, Rory, Camilo & Hunter were all great...great players and great individuals. It was also interesting to get their direct feedback on FJ ICON. Across the board, each of them raved about the styling, stability and comfort of the new shoe. Ian said after one tournament round he actually wore the shoes all the way back to his hotel, forgetting he still had his golf shoes on because they were so comfortable. We love to hear that!
Anyway, I hope you enjoy some of the photos I took behind the scenes. Keep your eyes open for the new FJ ICON ads in your favorite golf magazine.
Enjoy,
CK