A key strand in FootJoy's DNA is comfort. It's important to us because it's important to every player and it's something we never compromise. However, that doesn't mean there isn't room to be innovative! So with this product, we took the midsole, which is the layer between the upper and the outsole that generally contains most of the cushion in a shoe, and relocated it to the FitBed®….hence the Xtra-thick FTF FitBed. We did not remove any cushion, or comfort, but actually enhanced it by moving it inside the shoe where you will feel it, and appreciate it, the most!
In addition, FTF™, or Fine Tuned Foam is a new material that has been used in the FitBed. Two densities of FTF were included - a firmer density to provide stability within the shoe and a softer density for comfort - with the end result being industry-leading in-shoe comfort.
Did You Know….FJ has been the most worn shoe on the PGA Tour since shoe counts were first taken in 1945?
Introducing the 2014 Spring Performance Apparel Collections from FJ, designed with the most discerning, performance driven golfer in mind. FJ Apparel is made for the golfer who demands premium modern performance materials in traditional styling.
"The 2014 Spring color stories make our most complete lineup of apparel to date," says Whitney Trimble, Director of FJ Apparel Marketing, "With the success of the previous color collections, we knew we were trending in the right direction with our vision. We have enhanced the line utilizing what we have learned over the past few years and applied it to our new designs."
The Boca Collection features pastel lavender, teal mist, and white. The Nassau Collection marries bold yellow hues with classic navy, and white for an impeccably traditional look. Continuing, the Saratoga Springs collection combines, marine blue and seafoam green with black and white. Lastly, the Tahoe Collection features a vivid hot pink with various shades of charcoal grey. Each color story provides its wearer with the latest in apparel fashion and performance expected from FJ.
NitroThin™ TPU outsole
The new NitroThin™ TPU (thermoplastic urethane) outsole for this new shoe has been in development for several years to ensure ample time for experimenting with new materials, new methods of constructing the outsole and configuring traction elements and also rigorous testing of each component and the finished product. The result is a thinner outsole that delivers lightweight stability and performance as well as flexibility and feel.
Did You Know…about 60% of people have different sized feet? For about 80% of these people, their bigger foot is their left foot. The difference in sizes is small enough that it doesn't require two different sized shoes.
Click here to visit the week two reveal!
You may consider it a stretch to think about the tongue of a shoe as an important component that delivers actual benefits. However, think back to shoes you've had where the tongue would wander off to the side or was too thick or too thin and caused discomfort on the top of your foot. With over 150 years of shoe making experience, we have learned that every component, every material and every stitch in making a golf shoe is critical to the overall comfort and performance. The SnugFit tongue does what a tongue is supposed to do, and maybe a little bit more. It is designed with various materials and densities to conform to the top of your foot and provide better fit, comfort and protection. It also includes MicroVent™ technology for enhanced breathability.Did You Know…you should have a thumbs width between the top two eyelets of a laced golf shoe? More than a thumbs width, the shoe is likely too small/narrow; Less than a thumbs width, the shoe is likely too big/wide.
Visit the previous week's reveal of the 3D Foam Collar.
We would like to invite you to experience the next innovation from FootJoy over the coming weeks…piece-by-piece from the inside out! To create the most feature-laden golf shoe in our storied history, every material and component was carefully considered in order to deliver a shoe with lightweight stability, a precise fit, and superior feel. Not to mention all-weather performance, durability and premium, sleek, athletic styling! 3D FoamCollar™
Surrounding the ankle with a material that is well-cushioned and molds to your ankle provides a more precise and comfortable fit by locking the ankle in place. This is important because any movement of the foot within the shoe can lead to a reduction of power as well as discomfort. The 3D FoamCollar™ in this shoe will mold to your ankle for ideal fit, comfort and support.
Did You Know….more than 80% of people wear the wrong size shoe? Additionally, internal testing has proven that wearing the wrong size shoe can lead to a decrease in power.
Click here to see the second piece of our latest shoe reveal!