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The FJ Blog features news from the tour, product launches and insights, tips, corporate announcements and more.
 

    FEEL ADVANCED - FootJoy Introduces New D.N.A. Footwear Category

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    - The Most Feature-Laden Golf Shoe Ever from the #1 Shoe in Golf -

    (Fairhaven, MA) - From FootJoy, the #1 Shoe in Golf, comes the next advancement in golf footwear - D.N.A. DryJoys Next Advancement. Featuring the most comprehensive feature package ever delivered by FJ, D.N.A. footwear embodies the most proven elements of the world-renown DryJoys franchise with new, cutting-edge componentry and construction methodology.

    "To create the most feature-laden golf shoe in our storied history, we needed to explore the anatomy, or DNA, of our premium footwear products and then scrutinize every aspect throughout the design and development process," said Doug Robinson, Vice President of Design and Development Worldwide. "Every material and every component was carefully considered in order to deliver a shoe with lightweight stability, a precise fit, superior feel and ultimate performance."

    KEY FEATURES AND BENEFITS

    •  The 3D FoamCollar™ for COMFORT
      • The 3D FoamCollar molds to your ankle for ideal comfort, fit and support. Locking your ankle in place eliminates any movement of the foot – a situation that can lead to discomfort power-reduction during the swing.
    • SnugFit Tongue for FIT
      • The SnugFit tongue is engineered utilizing thin, soft, and breathable materials - including MicroVent™ technology- in order to properly conform to the top of your foot providing superb fit and an incredibly comfortable in-shoe environment.
    • NitroThin™ TPU Outsole for STABILITY
      • The all-new NitroThin TPU outsole has been in development for several years, undergoing numerous rounds of testing and technical modifications.  The result is a super thin-yet-strong chassis that frames the soft, FTF internal midsole, delivering the perfect combination of rigidity and flexibility for maximum on-course performance.
    • Xtra-Thick FTF™ FitBed® for Cushioning
      • In order to achieve the sleek, low-profile look of D.N.A. , the midsole was moved inside the shoe.  FTF™ (Fine-Tuned Foam), a new proprietary cushioning material, is used throughout the interior midsole also known as the FitBed. In order to achieve in-shoe stability as well as premium cushioning, two densities of FTF were utilized - a firmer density for stability around the perimeter of the FitBed and a softer density in the heel and forefoot providing industry-leading in-shoe comfort.
    • ChromoSkin™ Leather System by Pittards
      • Finally, D.N.A. DryJoys Next Advancement features the all-new ChromoSkin Leather System by Pittards® of England, one of the premiere suppliers of high performance leather in the world. This unique full grain leather system is supple, lightweight, thin-yet-durable and completely waterproof. By using this premium leather, the wearer will experience tremendous breathability and will find the upper will conform to their feet for an incredible custom fit.


    TOUR VALIDATION
    As with every FJ product, D.N.A. golf shoes have received validation at the highest level. Several players received the shoe at the Presidents Cup and immediately wore it in competition, including Adam Scott, Webb Simpson and Jordan Spieth.

    Adam Scott has worn D.N.A. golf shoes exclusively since September, including while competing at the 2013 Presidents Cup and during his three recent wins in Australia.

    "D.N.A. is the most technologically advanced shoe FJ has ever produced and it embodies everything I am looking for in a golf shoe," said the world's #2 ranked player. "They actually activate my feet, giving me great balance throughout my swing."

    Webb Simpson has also been wearing D.N.A. shoes since the Presidents Cup.

    "You want a golf shoe that is comfortable and stable, and this gives you both. The new technology in the tongue and heel collar allows the shoe to mold to your foot, giving the golfer everything they will need on the course."

    FJ - The #1 Shoe in Golf

    Jimmy Walker Runs Away at Waialae

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    Just a few short weeks ago, Jimmy Walker opened the 2014 Fedex Cup season with a victory at the Frys.com Open.  This week at Waialae Country Club, he added a second victory in the new wraparound PGA Tour season with a win at the Sony Open. 

    Needing a big round to have any shot at the title, Walker fired a flawless, bogey free round of 63 to stay one shot clear of his playing competitors.  His round included five back nine birdies that proved insurmountable to his chasers.

    Walker relied on FJ Icon and StaSof en route to the win.

    The win moves Walker to the top of the Fedex Cup leaderboard. 

    Sony Open Shoe Count
    FJ - 58%
    Nearest Comp - 19%

    Glove Count
    FJ - 42%
    Nearest Comp - 11%

    Click here for your chance to win FJ Icon and StaSof just like Jimmy Walker used during his week at Waialae.

    NO PURCHASE NECESSARY. Void where prohibited. Open to US residents 18 years or older.Sweepstakes will begin at 12:01AM ET on 01/13/2014 and end 01/15/2014 at 11:59PM ET.

    Zach Johnson Wins at Kapalua

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    Steady veteran Zach Johnson opened his 2014 campaign with a victory at the Hyundai Tournament of Champions at Kapalua.

    Starting the week with rounds of 66 and 67 placed Johnson atop the leaderboard at the halfway point of the tournament.  He struggled to a 74 during the third round, falling out of the lead with only the final round to play.

    With strokes to make up, Johnson birdied three holes on his outward nine.  Adding four more birdies on the inward nine gave Johnson a one stroke lead.  No one could match his 19 under par total, giving Johnson the win!

    Johnson relied on DryJoys Tour and StaSof during his winning performance.

    The is Johnson's 11th career PGA Tour Victory.

    CLICK HERE TO ENTER FJ WINS, YOU WIN

    NO PURCHASE NECESSARY. Void where prohibited. Open to US residents 18 years or older. Sweepstakes will begin at 12:01AM ET on 1/6/2014 and end 1/9/2014 at 11:59PM ET.

    Feel Advanced - Xtra-thick FTF FitBed

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    A key strand in FootJoy's DNA is comfort. It's important to us because it's important to every player and it's something we never compromise. However, that doesn't mean there isn't room to be innovative! So with this product, we took the midsole, which is the layer between the upper and the outsole that generally contains most of the cushion in a shoe, and relocated it to the FitBed®….hence the Xtra-thick FTF FitBed. We did not remove any cushion, or comfort, but actually enhanced it by moving it inside the shoe where you will feel it, and appreciate it, the most!

    In addition, FTF™, or Fine Tuned Foam is a new material that has been used in the FitBed. Two densities of FTF were included - a firmer density to provide stability within the shoe and a softer density for comfort - with the end result being industry-leading in-shoe comfort.

    Did You Know….FJ has been the most worn shoe on the PGA Tour since shoe counts were first taken in 1945?

    2014 Spring Apparel Collections

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    Introducing the 2014 Spring Performance Apparel Collections from FJ, designed with the most discerning, performance driven golfer in mind.  FJ Apparel is made for the golfer who demands premium modern performance materials in traditional styling. 

    "The 2014 Spring color stories make our most complete lineup of apparel to date," says Whitney Trimble, Director of FJ Apparel Marketing, "With the success of the previous color collections, we knew we were trending in the right direction with our vision. We have enhanced the line utilizing what we have learned over the past few years and applied it to our new designs."

    The Boca Collection features pastel lavender, teal mist, and white.  The Nassau Collection marries bold yellow hues with classic navy, and white for an impeccably traditional look. Continuing, the Saratoga Springs collection combines, marine blue and seafoam green with black and white.  Lastly, the Tahoe Collection features a vivid hot pink with various shades of charcoal grey.   Each color story provides its wearer with the latest in apparel fashion and performance expected from FJ.