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The FJ Blog features news from the tour, product launches and insights, tips, corporate announcements and more.
 

    2014 Spring Apparel Collections

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    Introducing the 2014 Spring Performance Apparel Collections from FJ, designed with the most discerning, performance driven golfer in mind.  FJ Apparel is made for the golfer who demands premium modern performance materials in traditional styling. 

    "The 2014 Spring color stories make our most complete lineup of apparel to date," says Whitney Trimble, Director of FJ Apparel Marketing, "With the success of the previous color collections, we knew we were trending in the right direction with our vision. We have enhanced the line utilizing what we have learned over the past few years and applied it to our new designs."

    The Boca Collection features pastel lavender, teal mist, and white.  The Nassau Collection marries bold yellow hues with classic navy, and white for an impeccably traditional look. Continuing, the Saratoga Springs collection combines, marine blue and seafoam green with black and white.  Lastly, the Tahoe Collection features a vivid hot pink with various shades of charcoal grey.   Each color story provides its wearer with the latest in apparel fashion and performance expected from FJ.

    Feel Advanced - NitroThin™ TPU outsole

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    NitroThin™ TPU outsole

    The new NitroThin™ TPU (thermoplastic urethane) outsole for this new shoe has been in development for several years to ensure ample time for experimenting with new materials, new methods of constructing the outsole and configuring traction elements and also rigorous testing of each component and the finished product. The result is a thinner outsole that delivers lightweight stability and performance as well as flexibility and feel.

    Did You Know…about 60% of people have different sized feet? For about 80% of these people, their bigger foot is their left foot. The difference in sizes is small enough that it doesn't require two different sized shoes.

    Click here to visit the week two reveal!

    FJ - The Number One Shoe in Golf

    Feel Advanced - SnugFit Tongue

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    SnugFit tongue

    You may consider it a stretch to think about the tongue of a shoe as an important component that delivers actual benefits. However, think back to shoes you've had where the tongue would wander off to the side or was too thick or too thin and caused discomfort on the top of your foot. With over 150 years of shoe making experience, we have learned that every component, every material and every stitch in making a golf shoe is critical to the overall comfort and performance.

    The SnugFit tongue does what a tongue is supposed to do, and maybe a little bit more. It is designed with various materials and densities to conform to the top of your foot and provide better fit, comfort and protection. It also includes MicroVent™ technology for enhanced breathability.

    Did You Know…you should have a thumbs width between the top two eyelets of a laced golf shoe? More than a thumbs width, the shoe is likely too small/narrow; Less than a thumbs width, the shoe is likely too big/wide.

    Visit the previous week's reveal of the 3D Foam Collar.

    FJ - The Number One Shoe in Golf

    Feel Advanced - 3D Foam Collar

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    We would like to invite you to experience the next innovation from FootJoy over the coming weeks…piece-by-piece from the inside out! To create the most feature-laden golf shoe in our storied history, every material and component was carefully considered in order to deliver a shoe with lightweight stability, a precise fit, and superior feel. Not to mention all-weather performance, durability and premium, sleek, athletic styling!

    3D FoamCollar™

    Surrounding the ankle with a material that is well-cushioned and molds to your ankle provides a more precise and comfortable fit by locking the ankle in place. This is important because any movement of the foot within the shoe can lead to a reduction of power as well as discomfort. The 3D FoamCollar™ in this shoe will mold to your ankle for ideal fit, comfort and support.

    Did You Know….more than 80% of people wear the wrong size shoe? Additionally, internal testing has proven that wearing the wrong size shoe can lead to a decrease in power.

    Click here to see the second piece of our latest shoe reveal!

    FJ - The Number One Shoe in Golf.

    Introducing DryJoys Casual from FJ

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    Next Generation Spikeless Golf Shoe Performance

    (Fairhaven, MA) - FootJoy, the #1 Shoe in Golf, introduces the all-new DryJoys Casual performance spikeless golf shoe.  DryJoys Casual is a natural extension of the storied DryJoys® footwear line, designed for the player who values an on-and-off course shoe yet still demands Tour-level comfort, support, and stability in golf footwear.

    A new proprietary polymer outsole material called Fine Tuned Foam™ (FTF) was developed for the DryJoys Casual outsole unit. FTF is 10% lighter than conventional EVA Foams providing enhanced cushioning and shock absorption for added comfort. DryJoys Casual’s innovative design features two distinct layers of varying densities of FTF, each with specific characteristics.  These FTF layers are fused together to deliver comfort and create the most performance-driven spikeless outsole from FootJoy. The top layer of FTF is softer to provide the golfer with all day comfort. The lower/outer portion of FTF if firmer and gives the player perimeter stability around the foot for maximum support.  Finally, TPU skeletal traction strips are embedded within the FTF outsole material to provide the golfer with enhanced traction and lateral stability during the golf swing.

    “Years of research have gone into the development of the FTF material,”says Mike Foley, Director of Product Management, FJ Footwear. “The result is a category of shoes that are luxuriously soft and comfortable but perform like nimble, high-end athletic footwear.  It was this combination of comfort and performance that attracted Hunter Mahan who was the first player to wear DryJoys Casual shoes on Tour, unveiling an early prototype at the Open Championship.”

    DryJoys Casual shoes feature Extreme Comfort Leather™(ECL), developed in conjunction with Pittards®of England.  This super-soft premium leather contains a proprietary membrane-free waterproofing system and is 30% softer than previous generations of FJ performance leather.

    DryJoys Casual will be initially available in three different color options.
        - White
        - Black
        - Dark Brown

    Availability: December 15, 2013 for White and Black. Dark Brown will be available February 1, 2014.

    Four additional colors will be added to the DryJoys Casual lineup in early Spring.

    FJ The #1 Shoe in Golf