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    FJ Down Under

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    [by Michael Lowe, Sr. Interactive Marketing Manager] FootJoy is truly a global brand with sales teams all over the world. I recently traveled to Australia to assist with the 2008 Australia / New Zealand sales meeting. The event was held at the Moonah Links Golf Resort in the state of Victoria. Victoria is in the southeast portion of the country and is known for lovely seaside views and wineries. It also happens to be where the Acushnet Australia headquarters is located (approximately 1 hour north of the host site). Moonah Links has two courses on site, the Open Course (designed by Aussie golf legend Peter Thomson) and the Legends Course (designed by Ross Perret). The Open Course has hosted two Australian Opens (2003, 2005) and plays annual host to the Nationwide Tour's Moonah Classic. There are lots of great stories from my trip, so make sure to read the full text by clicking the [Read more -->] below the slideshow.

    Click here to begin the slideshow.:

    The meeting brought the full Aus/NZ sales teams (numbering around 20) as well as the internal sales, product and marketing teams together. The large majority of the Aus/NZ reps are what we refer to as "triple-combo", meaning they carry Titleist, FootJoy and Cobra products, however there are two FJ focused reps that service the metro areas surrounding Sydney and Melbourne. The meeting went off without a hitch, as we introduced new shoe, glove and sock products. Australia's seasons are opposite of the U.S., so they're actually readying for their winter season. The products introduced at the meeting will be shown to their customers shortly after they leave Moonah Links, with the shipment scheduled for their Spring timeframe. The meeting wasn't all business as we did get a chance to tee it on the Legends Course, a very naturally hilly and rugged track requiring a straight tee ball and pinpoint irons shots to elevated greens. My team included Andrew Reed (sales/mkt), Jamie Stickland (FJ Rep Melbourne), and my partner for the two-man best ball Daniel Butler (Triple-Combo Rep Queensland). One of the fun unexpected challenges I ran into in Australia is that EVERYONE has a nickname, which makes it really tough to fully match a face to a name (or names). The team I mentioned above quickly became Reedie, Sticks, Butts, and me...nicknameless. I have to have a really good nickname for my return trip, so submit your recommendations. I'm sorry to say that the round was hampered by sideways rain more resembling a round in Ireland or Scotland rather than sunny Australia. When all seemed lost, the rain actually let up allowing for a very pleasant (but windy) back nine. I learned a valuable lesson...no matter where you're going, NEVER forget your DryJoys rain pants and RainGrip gloves! I would have been a lot soggier had I not been able to get my MyJoys into Australia. Turns out Australia has VERY strict regulations on agriculture. They require you to declare "sport shoes" because they may carry traces of grass or pests they do not want in their country...sounds logical. Though I carefully cleaned my shoes before leaving, the outsole still had traces of grass which resulted in a trip to the agriculture quarantine line and a professional shoe cleaning (45 minutes). Note to self, always bring a brand new pair of shoes next time! Following the event, we headed north to the Acushnet Australia offices (safely navigating a right-hand drive Camry on the left-hand side of the road!). We were given the full tour, which included sales/marketing/customer service, club assembly and distribution...very similar to U.S. operations, just on a smaller scale. After the tour, we headed off for a few days in Melbourne. There are tons of things to do in Melbourne. I stopped by the annual Jazz Festival in Federation Square and even took in an Australian Rules football game. Aussie Football (or "Footy" as they call it) is a fantastic game that is the combination of the best parts of Soccer (non-stop action) and American Football (tackling and scoring). This particular day, the Hawthorn Hawks defeated the Collingwood Magpies by a score of 154 to 89. The attendance at the Melbourne Cricket Ground or MCG was over 76,000, though the stadium can hold over 30,000 more fans comfortably. The game was great, but if you ever get a chance to attend a footy match, you can't leave without trying the famous meat pies! The remainder of my trip was spent in Sydney (an hour + flight north) where I spent the day with one of Sydney's finest, Glen Feast. Feastie (see, another nickname) is a Titleist focused rep in Sydney and we had a great day visiting some of his premiere accounts. Our stops included both on and off course locations:

    • The Lakes Golf Club : The Lakes Golf Club is one of Australia's premier golf courses and is regarded as one of the best championship venues in Sydney for hosting national and international professional golf tournaments.
    • The Australian : Founded in 1882, The Australian Golf Club is one of Australia's oldest and most exclusive golf clubs. The Australian has hosted a staggering 15 Australian Open championships that include the first ever Open in 1904 through to the centenary open in 2004. We had some time to visit with the Dir. of Golf Brett Lenertz, who was all smiles following his recent visit to the Titleist Performance Institute (TPI) in Southern California.
    • Royal Sydney : The Royal Sydney Golf Club is one of Australia's foremost social and sporting institutions. It has hosted numerous championships including the Australian Open Championships, Australian PGA Championship and the Australian Men's and Ladies Amateur Championships. The Dir. of Golf, Colin Hunt, was nice enough to spend some time with us and the best part is we managed to sell two pairs of women's ReelFit shoes while we were standing there.
    • Drummond Golf : Drummond Golf is one of the premiere off-course retail chains in all of Australia. Having close to 40 locations countrywide, the FJ brand is well represented by the knowledgeable and courteous staff.

    After the great day in the field (thanks Feastie), we spent the remaining part of our trip in Sydney taking in all the must-sees tourist destinations in Sydney. Stops included the Harbour Bridge Climb, the Opera House, a harbour cruise, and of course Bondi Beach. All in all, the trip was a wonderful experience for my first time 'Down Under'. I feel very fortunate to have had the chance to participate in the meetings. I look forward to getting back real soon. Australia/New Zealand is a fantastic golf and travel destination, so if you ever find yourself 'Down Under' having forgotten your trusty FJ gear, head to the nearest golf shop where you'll be sure to find the latest selection brought to you by our top-notch sales team from Acushnet Company.

    Back to Back

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    Jay Haas fired a final round 6-under 65 Sunday to win the Principal Charity Classic for the second year in a row. It's also the second victory for Haas in as many weeks after he won the Senior PGA Championship last week at Oak Hill. Haas began the day three shots back but a bogey-free 65 featuring six birdies, including three on his last five holes, enabled him to finish the week with a 10-under 203 total for a one shot victory. Haas wore Classics Tour golf shoes and a SciFlex glove en route to his 12th career Champions Tour triumph. The stats show just how dominant Haas was, despite the narrow margin of victory. He led the field in Driving Distance, Driving Accuracy and Sand Saves and was fourth in Greens in Regulation. With two victories in two weeks, Haas now leads the season money list and the Charles Schwaab Cup points race. "It was a sweet win for sure. To do it under pressure when you need to do it, there's nothing like that," said Haas, who was one of 18 players within three shots of the lead entering the final round. "It's nice to do it when the heat's on. I'm on a roll right now."

    Greetings from Pinehurst

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    The FootJoy team is on location this week at the Pinehurst resort for our semi-annual brand meeting and will be bringing you updates on what's happening this week. Not only will we give you images and information from the resort, we might also be able to give you some ideas for what to expect from the 2008-2009 FootJoy line of products. While we hoped Wednesday would be a beautiful afternoon for golf on Pinehurst #4, about all the day was good for was field testing the new outerwear, which has been completely rebuilt from the ground up...new construction, new zippers, new material, etc. And according to the players we spoke with, the reviews were all positive. Despite driving rain and cool temps, the outerwear was greeted with rave reviews from players of all levels of ability and wetness, clearly making any day playable. Look for some sneak peeks of the outerwear and other cool new products in the coming days and check back tomorrow when we take our best shot at the Donald Ross legend...Pinehurst #2! Check out the slideshow below from our tour of Pinehurst on Tuesday.

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    Haas Bests Field, Survives Oak Hill to Win Senior PGA

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    Jay Haas survived a wild final round at a stingy Oak Hill to hang on and win his second Senior PGA Championship in three years. Haas endured a five-bogey, one-birdie round of 74 to finish the tournament at 7-over 287 and claim the title. Haas calmly converted a 2-foot par put on No. 18 for his 11th victory on the Champions Tour and second Senior PGA Championship after wining in 2006 at Oak Tree. He also becomes the 13th player to win at least two Senior PGA titles. Haas relied on a full arsenal of FootJoy products this week, including Classic Tour golf shoes, a SciFlex glove and FootJoy Performance Outerwear. You would be accurate in saying the players "survived" Oak Hill this week. Haas’ 7-over was the highest winning score in relation to par in the 69-year history of Senior PGA, shattering the previous high of 2-over set by Sam Snead in 1970 at PGA National at Palm Beach Gardens, Fla. It also marked the second-highest winning score in Champions Tour history, two short of Arnold Palmer’s 9-over at the 1981 Senior Open at Oakland Hills. Haas Senior PGA

    Tour Insider: Crowne Plaza Invit. at Colonial

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    Our Tour reps are at the Colonial Country Club in Fort Worth, Texas this week for the Crowne Plaza Invitational at Colonial. The tournament has been held at this course every year since 1946 and it's interesting to note that only one tournament has been held at the same venue longer...the Masters. So you know the players must love this place. And they do. According to Tour Rep Mike Chisum, several players he spoke with consider this the easiest course to walk on Tour, with tees and greens in close proximity and not too many steep slopes. In addition to some "inside" photos, we spoke with Ian Poulter on behalf of reader Steve Harrow. Steve had asked in a previous post how Ian decides what to wear each week and you may be surprised with the answer...check out the slideshow for more.

    Click here to begin the slideshow.: