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The FJ Blog features news from the tour, product launches and insights, tips, corporate announcements and more.
 

    Jason Dufner Returns to the Winners Circle at the CareerBuilder Challenge!

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    Jason Dufner outlasted fellow FJ Staffer David Lingmerth in a playoff to take home the CareerBuilder Challenge.  Both players finished the tournament at 25 under par, four clear of their closest pursuers. 

    After trading pars on the first payoff hole, Dufner took home the win with a par on the second hole of sudden death.  

    Dufner relied on FJ ICON MyJoys Shield Tips en route to the victory. 

    Dufner said of his win post round, "This is the best tour in the world, for me to win this week I feel like I was one of the best players in the world...it is not easy, but it feels good when you do it."

    This is Dufner's fourth PGA Tour Victory.  The win also earns Dufner invaluable Ryder Cup points. 

    FJ Shoe Count 

    FJ - 69% 

    Nearest Competitor - 15% 

    Introducing FJ FreeStyle : UNLEASH YOUR POWER

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    -    Innovative new shoe from the market leader offers freedom of movement & outstanding traction   -

    FootJoy, the #1 Shoe in Golf, introduces a radically new category of golf shoes, called FreeStyle, highlighted by unique technology specifically designed to deliver exceptional traction, mobility and comfort.

    FreeStyle shoes help generate maximum power by providing greater freedom of movement throughout the golf swing.

    Through internal testing it has been determined that some players can benefit from structured, stable shoes (like ICON Black™ and DryJoys Tour™) to help quiet their lower half and maintain control while maximizing performance, yet this testing also found there are others who want to be able to roll uninhibited throughout their swing. Freedom of movement for these types of players equates to increased power and the construction of the Freestyle shoes deliver the most mobile characteristics of any category in the FJ lineup.

    “FreeStyle is arguably FootJoy’s most imaginative and distinctive shoe ever and will particularly help golfers who would benefit from increased freedom of movement when swinging the golf club,” said Doug Robinson, FJ Vice President of Design and Development Worldwide. “By drawing inspiration from a tree frog and emulating their incredible grip and flexibility properties in the texture and functional elements of an outsole, our design and development team has created something truly unique in the golf shoe market.”

    While FreeStyle allows for a more natural movement, the shoe doesn’t compromise on grip – a crucial factor in generating more power. The inspiration for this supreme grip comes from a Red-Eyed Tree Frog who generates incredible gripping power on any surface; hence the birth of F.R.O.G.S. outsole technology, where traction elements increase ground contact points throughout the swing in all weather and underfoot conditions.

    F.R.O.G.S. Technology incorporates a super-flexible new SoftMaxTM translucent outsole that offers both a softer feel and extra grip, while a new FTFTM 3.0 midsole compound is the brand’s softest and most comfortable yet. The Softspikes Tour LockTM system and new translucent Pulsar cleats deliver exceptional low-profile grip with a dynamic, frog-like flex.

    Beneath the upper is an InnerSokTM Fit System - including both TongueLokTM and HeelLokTM mechanisms – to help hold the foot securely in place throughout the golf swing.

    FREESTYLE KEY FEATURES AND BENEFITS

    • Superior Traction
      • The F.R.O.G.S. outsole (FJ's Revolutionary Outsole Grip System) is constructed utilizing SoftMax™ molded translucent rubber delivering soft cushioning and complete mobility. The Pulsar cleats feature dynamic cushioning and green-friendly traction.
      • New translucent and super-flexible  SoftMaxTM outsole provides a softer feel and extra grip;
      • New FTFTM 3.0 midsole compound, FootJoy’s softest yet, delivers outstanding underfoot cushioning
      • Softspikes Tour LockTM system delivers a low-profile and high-retention receptacle and cleat combination.
      • New translucent Pulsar cleats offers dynamic, green-friendly traction.
    • Upper Features
      • Lightweight performance mesh upper delivers incredible comfort, breathability and durability
      • The InnerSok™ system offers an achilles pad for additional support and comfort in the heel counter, while the Tongue-Lok™ instep grip ensures additional slip-resistant fit in a key location under the tongue;
      • L4 BOA Lacing System with translucent dial provides the ultimate fit;
      • 2 year Waterproof Warranty.
    • Natural Motion & Cushioning
      • New midsole compound and construction methods allows for greater torsional flexibility;
      • No internal shank encourages maximum freedom of movement and ground contact.

    Availability: February, 2016

    Sit Tight January 15th Is Right Around the Corner!

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    FootJoy Announces Launch of FJ Golfleisure - Women's Golf LifeStyle Apparel

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     Fairhaven, MA -- FootJoy, the #1 women's shoe and glove in golf announces its plan to expand into women's performance apparel with the launch of FJ Golfleisure.  With the rapid growth of its men's apparel line after entering the market just 4 years ago, FJ expands into the women's market with a golf focused line inspired by the women's athleisure lifestyle movement.

    "The rise of athleisure women's apparel driven by lifestyle changes inspired by fitness and wellness, has led us to develop this exciting range.  As an authentic golf brand focused on performance golf wearables, we feel there is an opportunity in the market for a golf interpretation of the athleisure lifestyle movement," said Whitney Trimble, Director of Marketing-FJ Apparel.  "We also believe this is not a trend but rather a lifestyle shift in women's apparel that needs to be addressed by a brand whose sole focus and passion is golf."

    FJ Golfleisure features an array of multifunctional silhouettes in comfortable performance fabrics for the active golfer while allowing these styles to also be worn for every day routine.  The range includes body mapped base layers, performance mid-layers, full zip hoodies, skorts, leggings, space dye layering styles along with performance shirts and outerwear.  All items are specifically designed for golf while being tailored for the player's athleisure lifestyle.

    Introduction of the FJ Golfleisure line will take place at the upcoming PGA Show in Orlando.  The line will be available in the finest golf shops around the world beginning Summer, 2016.

    Hang In There! 1/15/16

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