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European Tour Report : 2010 Abu Dhabi Golf Championship

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-- Thanks to European Tour reps Jonathan Loosemore and Guy Smith for this latest update!

The Desert Swing is under way, with the first stop in sunny Abu Dhabi.

5 of the Worlds Top 10 players are in action this week in a stellar field, including FootJoy loyalists Rory McIlroy, Lee Westwood, SBS Championship winner Geoff Ogilvy and the colourful Swede, Henrik Stenson who has just agreed a multi-year deal to wear FootJoy shoes again. All 4 players will be gracing the fairways in the new FootJoy ICON shoe.

Camillo Villegas and Ian Poulter have also flown over from the US, as they look to grab some early points in the 2010 Race to Dubai.

The new FJ Sport  is also catching a few players eyes. Pablo Larrazabal and Peter Lawrie were both wearing the shoe in practice this week. With it's colourful and athletic styling, it is sure to be a hit with the players on Tour. 

We welcome a new line-up for 2010 to our FJ collar programme, some of the latest additions include last season Rookie-of-the year, Chris Wood, Robert Rock and Irishman Peter Lawrie. Steve Webster and Ricardo Gonzalez continue with the FJ collar for another season.

Players are placing shoe orders at a rapid pace with the FootJoy tour reps, and there are certainly going to be some funky looking shoes gracing the Tournaments across Europe this season thanks to the fantastic MyJoys offering from FootJoy.


  • Great to see Ian Poulter holding the lead after one round.

  • Nice to see Sergio playing to his abilities again.

  • Great article.  Is the collar program just how the players have the FJ logo on their collar or am I missing something?  Just for clarification!  Thanks for the read though, Abu Dhabi should be a great tournament!

  • Go Ian!!!!

    Was wondering the same thing, EM...

    Great article, Mike!

  • Ian is looking great out there, always exciting to see what styles he chooses. I agree with Rampage, it's resfreshing to see Sergio come out strong.

  • Rooting for Poulter to have a strong finish.

  • I would really like to see Rory repeat!!!

  • Great to have so many FJ ICON wearers in the the tourney and to see IJP in the lead so far.

    Article is also a success. Keep up the good work and keep us informed.

  • EMK - The FJ collar program is just one part of our leadership strategy out on Tour.  It is a similar strategy to the "FJ" side embroidery on tour hats.  We started with a small group of players a few years back and it has grown to include a few more each year.  Because the focus of the network cameras aren't always at close-up shoe view, much to our dismay =), it allows us to get  additional "FJ" exposure during the coverage.