The FootJoy team in Europe just concluded a great promotion called MyJoys May that culminated in a group of 8 FJ players wearing MyJoys shoes that were hand picked by website visitors.
We caught up with Richard Fryer, our FJ European Marketing Manager to tell us a little about how MyJoys May came about ...
"Everyone loves to know what shoes the Tour guys are wearing, and we thought why not let the consumer choose! Really, its the only piece of equipment that we can throw open to the everyday club golfer to choose on behalf of the player.
The BMW PGA at Wentworth is the flagship event on the European Tour so we felt that this would be the perfect event to showcase the shoes. The fact that both MyJoys and May start with the same letter was just a coincidence....! So we spoke to all the key players and got them to design 3 pairs of shoes through our website www.myjoys.co.uk and to let us have the designs.
The idea initially began inviting news subscribers to design a pair from scratch for Titleist and FJ Staffer Kenneth Ferrie. Kenny went through the hundreds of entries and selected a pair of white sheild tip FJ ICON MyJoys with a lime patent saddle and a pink patent accent - they looked superb! Here's a photo of him wearing them with the winning designer Chris Pyle, a 4 handicapper from Hull.
We then put up the website www.myjoysmay.co.uk which featured eight prominent European FJ players and consumer got to vote on one of the 3 designs on the players' shortlist. A live leaderboard would then generate to show which design was in the lead. This was then backed up by some banner advertising on the major websites in the UK to allow even more golfers to get involved.
MyJoys has had a great start to the year, with the addition of 4 FJ ICON styles to the MyJoys programme golfers across Europe are ordering some great designs and really taking advantage of the seemingly endless number of customisation options."
Tour pros the world over are embracing the fashion, fun that MyJoys has to offer. Build yours today by visiting your local golf retailer or by visiting MyJoys.com.
Another stunning day at the TPC Boston in Norton, Massachusetts as the top 100 players in the world made final preparations for the Deutsche Bank Championship. Once again we were collecting feedback on the new FJ ICON line and working with the players to design some custom shoes through the MyJoys program. We shot some video wth the players talking about the custom process and options that we'll share in the next few weeks. In the meantime, click on the image below to see some highlights from Thursday.
We were on the range Tuesday at the PGA Tour's second playoff event, the Deutsche Bank Championship. We were not only checking in with our FootJoy players but also set up a large display to show them the full line of FJ ICON styles and all the options available through the MyJoys program. In short, the players were thrilled! Check out the pictures from Wednesday and we'll post video next week so you can hear what players such as David Toms, Charley Hoffman, John Merrick and Jason Bohn think of FootJoy's new flagship product and all the custom options!