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The second half of the '10 - '11 FJ catalog shoot took place in Miami at the CA Championship. The CA Championship takes place on the Blue Course (aka "The Blue Monster") at the famous Doral Resort and Spa. The FJ team had its work cut out with a packed schedule of 17 players over two days. In addition to still photography, we took the opportunity to get tons of content for the FJ Community! The course and constantly changing south Florida weather provided many different backdrops for our talented catalog and photography teams. Overall, we had great weather; much better than what is expected for the four tournament rounds.DAY 1On the set for our first day of shooting were Ben Crane, Michael Sim, Zach Johnson, Camilo Villegas, Adam Scott, Geoff Ogilvy, Rory McIlroy, Hunter Mahan and Padraig Harrington.The highlights from Day 1 included 4 new shoe product reveals. Hunter and Rory got a look at a sweet new FJ ICON pattern, Zach Johnson slipped on a super high-tech new SYNR-G and Padraig got a peek at our latest FJ Sport designs. All the guys are very happy to get an inside look at what will be showing up in their lockers later this summer.Also on Day 1 came the highly anticipated unavailing of our newest FJ outerwear collection. Zach Johnson and Michael Sim had a chance to trial these totally redesigned pieces and show them off in front of the camera.DAY 2The final day of shooting consisted of Nick Watney, Ross Fisher, Lee Westwood, new dad Luke Donald, Ian Poulter, Steve Stricker and Bill Haas.Aside from Strick, all Day 2 players were FJ ICON wearers. Some players choose more conservative styles like Watney, Fisher and Westwood while others like Donald and Poulter take advantage of MyJoys to add a more personal custom touch.As far as product reveals, Ian and Lee both got a look at the new FJ ICON pattern, which they both loved. We are pushing to get Ian something to debut at a very notable event in early April =) The day wrapped with two of our FJ Outerwear players, Steve Stricker and Billy Haas, swinging for the camera in some beautiful and contemporary new rainwear and layering pieces.Other notable happenings over the two days included players raving about their various FJ gloves. Lee Westwood (Pure Touch) put it well when he said that consistency and fit of his glove are key because it's the only piece of equipment between you and the club. It's also very surprising to us that not everyone (including PGA players) had heard about our revolutionary TechSof socks. Very much like a glove, the socks provides the only connection between your foot and the performance technologies inside our shoes. They provide a solid base for platform stability and in-shoe temperature regulation that last throughout the entire round. The players were immediately grasping this concept and took samples to try during the upcoming weeks.All in all, a busy trip that should deliver some wonderful imagery for our upcoming '10 - '11 FJ catalog. Stay tuned ... it hits golf shops near you in July.
As you can imagine, we have some pretty exceptional golfers who represent both the FootJoy and Titleist brands. When the two teams meet each year for The Tradition Cup, you're guaranteed to see some fantastic golf and plenty of drama. Well, this year, Hurricane Ida provided most of the drama. With the forecast calling for periods of heavy rain and wind gusts up to 30 m.p.h., it was uncertain if the Cup would even be played this year. However, the teams were determined to play so they suited up and teed off as scheduled. We were about to find out if FootJoy outerwear did, indeed, "Make Every Day Playable!"
While FootJoy had the advantage in team uniforms, thanks to a partnership with Ian Poulter who provided tartan pants and sweaters from his Ian Poulter Design clothing line, it was Titleist who came out strong to take a commanding 3-1 lead in the morning alternate shot matches. The teams of Colleen Walsh and Kim Kaye, John Screen and Rick Veitch, and Cory Cheesebro and Jordan Crandall all earned full points for Titleist while only Paul O'Reilly and Gene Boyer helped FJ avoid a total shutout. Fortunately for Team FJ, there was a lot of golf still to be played and 12 points still to be earned.
O'Reilly and Boyer led off the afternoon matches which was a simultaneous team best ball and singles format. Boyer continued his hot putting, and nearly aced the par-3 13th, to take control of his match with Tom Luoto despite Tom consistently hitting fairways and greens. Meanwhile, Paul O'Reilly was engaged in a battle with Justin Patrick that came down to the final putt. When Justin's putt lipped out, Boyer and O'Reilly had locked up 2.5 points for FootJoy and kicked off a comeback of epic proportions.
Chris Garrett and Kevin Borges followed and, like the previous match, came to the final tee box with 2.5 points on the line versus Colleen Walsh and Kim Kaye. Colleen and Kim had soundly beaten Garrett and Chris Kerr in the morning and provided very few opportunities for their opponents in the afternoon. However, Garrett secured a 1-up victory after Walsh found trouble off the tee on 18, and Borges blasted out of the greenside bunker to 6 inches to not only earn a dramatic halve with Kaye after being 4-down with four to play, but also a full point in the team best ball. FootJoy had earned five points in two matches.
After the teams of Rick Veitch and Jordan Crandall and Chris Kerr and Jim Ohlsen battled to a draw and earned 1.5 points for their respective teams, the score was 7.5 - 5.5 with four of the best players still on the course. The FJ team of Derek Roach and Whitney Trimble struggled in the alternate shot format but excelled playing their own ball in the afternoon. Even though the wind and rain had picked up, the pair continued to make pars that forced their opponents, John Screen and Cory Cheesebro to take risks. A sweep by Screen and Cheese would have given Titleist the required 8.5 points to win back the Cup, but Trimble and Roach were the anchor team for a reason. They played steady throughout the back nine and it was they who swept both the individual matches and team best ball to complete the FJ comeback and ensure FootJoy would retain the Tradition Cup for another year with a 10.5 - 5.5 final score.
The man of the match for Team FootJoy was Gene Boyer who was a
perfect 3-0 on the day! Honorable mention goes to Mike Lowe who braved
the elements to come out and photograph the action.
** Special thanks to Allendale Country Club for hosting the Tradition Cup and Ian Poulter Design for providing the FootJoy uniforms.
For months, you've heard us talking about the millions of ways you'll be able to customize FJ ICON once they're available in MyJoys (September). Well, we recently ordered some samples we'll be taking to the Deutsche Bank Championship next week to show the players as they begin to customize their own, and thought we would share them with you as well. These are some of the first samples off the line and they look incredible! Click on Comments and let us know what you think. Which is your favorite?
Product ratings and reviews on FootJoy.com
We recently integrated rating and review functionality on all the product pages at FootJoy.com! Now you can share your views on FootJoy products and read what others have to say. Your experiences with FJ gear help other golfers make decisions about the best products for their game and ensure we continue to develop the leading shoes, gloves, outerwear and socks in golf! Click here to get started!
FootJoy has named Bobby Rucker 2008 Sales Representative of the Year at its sales meeting in Las Vegas, NV.
“FootJoy Sales Representative of the Year represents far more than just outstanding performance,” said Jim Morrison, Vice President of Sales for FootJoy. “It also recognizes the exceptional caliber of work, the personal commitment to customers and the continual pursuit of excellence. Bobby's continued dedication and leadership have made him an integral part of the success to the FootJoy Brand.”
With his father serving in the military, Bobby was well traveled growing up. He was born in Stuttgart, Germany before his family moved back to the U.S. where they called several southern states home before settling in Austin, TX.
Bobby graduated from Baylor University in 1987 with a Bachelor's degree in Marketing. He was an integral member of the Baylor golf team for all four years, including his junior and senior seasons when he served as Team Captain. Following graduation, he worked as the Assistant Golf Professional at Gleneagles Golf Club in Plano, Texas and continued to play competitive golf on the Sunshine Tour, Dakotas Tour and PGT Golf Tour.
Bobby began his sales career in the premium golf apparel sector and it wasn't long before he combined those successful sales techniques with his passion for golf, joining FootJoy in 1995. While he spent time in other territories, Bobby's dream was realized when he headed towards home as the FootJoy representative for Oklahoma and Southern Kansas in 2001.
Always humble and gracious, Bobby is quick to credit others for his success. Ultimately, Bobby's greatest influence has been his father who introduced him to the game of golf at age nine and has supported him throughout his career.
Bobby is a true ambassador for the FootJoy brand, the picture of consistency as a sales representative, very service oriented, organized and dedicated to the company and his family - wife, Marci; daughter Bailey (12) and son Brayden (12). Please join us in congratulating Bobby Rucker on being named the 2008 FootJoy Sales Representative of the Year.
Click here to begin the slideshow.:
[by Rob Kelley - Director of Brand Marketing FootJoy]
I had the pleasure of making a return trip to Sedgefield Country Club in Greensboro, NC for the AJGA’s 2009 FootJoy Invitational. Sedgefield CC is also the site of the PGA Tour’s Wyndham Championship, held in late August. Since this is a junior event one might assume that the players play forward tees or get advantageous pin placements – nothing could be further from the truth! These young players get a great test of golf and play it from the same tees as the PGA Tour players.
The field in this event is once again outstanding – 99 of the top junior players from all over the globe. Competitors in past FootJoy Invitationals have moved onto elite-level college play and many now earn a living on the PGA Tour, including this year’s FootJoy Invitational Honorary Chairman, Webb Simpson.
The FootJoy Invitational is a four-round competition, including a Junior-Am event that took place on Monday. Once again, I was fortunate to participate with Sedgefield’s Head Professional, Rocky Brooks. Rocky is a tremendous golfer and an absolute pleasure to play with --- anyone who knows Rocky can relate. I had Rocky at one under on his round, making his defense of our match last year fairly academic by the turn! Perhaps more impressive was the play of the Junior in our group, Dallas’ Anthony Paolucci. Though Anthony just completed his Sophomore year in High School, he has an amazingly polished game and outstanding composure on the golf course. Anthony is a perfect example of what the AJGA stands for: Developing Golf’s Next Generation. This statement means more than simply creating better golfers --- the AJGA regards character development to be just as important as improving one’s skill.
The FootJoy brand takes great pride in its association with the AJGA and being the title sponsor of this major event. You can follow the action of today’s fourth and final round at: http://www.ajga.org/2009FootJoy/index.asp
This summer, FootJoy will set a new standard for luxurious golf footwear with the introduction of FJ ICON. Created with design inspiration from FootJoy's deep heritage in the game while integrating proven technological advancements such as memory foam and a perforated alloy stability bridge, FJ ICON delivers beautiful, traditional style, a comfortable fit and tremendous stability.
We recently spoke with FootJoy's Vice President of Golf Footwear, Jack Erickson, about the research and development of FJ ICON. Jack is responsible for FootJoy’s global footwear development process- from initial concept through final production.
Click here to see all the styles. Click here to see players who wore FJ ICON at THE PLAYERS and click here to see all the styles on FootJoy.com.
What was your role in the development of FJ ICON?
My role was to ensure that our team stayed focused on developing FJ's new ultra-premium golf shoe. I work closely with the Design/Development, Product Management Teams and Tour Department from start to finish.
What was the inspiration behind the FJ ICON?
To be honest, we draw inspiration from every shoe we've developed over the last 100+ years and we believe FJ ICON embodies the best of FJ - finely tailored upper designs, premium materials, performance-infused outsoles and seemingly endless customization options. Like those that came before it, the FJ ICON shoes have been in development for literally years now so it is impossible to pick out a specific time or specific inspiration that triggered the concept. In truth, this project has been a collaboration of the ideas, suggestions, lengthy discussions and debates from our entire product development team, as well as ongoing feedback from Tour players. To simplify, we strive to make great products that will exceed the expectations of those who are most in tune with their feet and require elite performance products: Tour players.
The ultimate goal was to produce elite-level shoes for elite players, period. One of the benefits of having an extensive line of shoes that covers all major pricepoints and satisfies golfers of all abilities, is that when working on a project such as this, we don't have to start from scratch. In fact, we have incorporated several proven features from other categories into the process of creating the FJ ICON line. For example, we have utilized the proprietary waterproof technology from DryJoys as well as comfort and stability features from the tour-proven SYNR-G category. As for the upper patterns, it was a natural progression to draw inspiration from our strong Classics heritage yet have the vision to also create looks that have a contemporary flair. As a result, we accomplished the goal of developing a new premium, high-performance category of golf shoes that exemplifies tradition and performance.
Do you see FJ ICON as a replacement for Classics or the evolution of Classics? How and why?
No. FJ ICON shoes were never meant to replace Classics. They are also not the evolution of our Classics franchise. They are an entirely new category of performance golf footwear with styling that will appeal to a golfer seeking a golf shoe with traditional design.
Explain some of the key features in the FJ ICON shoes?
What is the significance behind the name FJ ICON?
The FJ ICON moniker suits this category perfectly. This collection is our new flagship product– the styles will represent our rich heritage as THE iconic footwear brand in golf. In addition, we already have many of the best players in the world wearing these shoes- several of whom are considered to be today’s icons of the game.
What type of golfer is the FJ ICON targeted towards?
Golfers who demand superior stability, comfort and traditional/contemporary styling.
What's been some of the feedback from the Tour players?
We have been developing FJ ICON shoes for a select group of Tour players for some time now and the response continues to be phenomenal. In fact, the first prototypes we tested with Tour players featured the new FJ ICON outsole with a stock upper pattern and no discernible FootJoy branding. These were made 'under the radar' just to get initial feedback on the performance aspect of the shoes. We were pleasantly surprised to see several of the players, including Camilo Villegas, Ian Poulter, Davis Love, Hunter Mahan and David Toms immediately put these prototypes into play during tournament rounds! It spoke volumes about the confidence players had in the shoes' performance. Overall, the feedback from the tour players has been tremendous - they have expressed excitement about the performance, fit and comfort, upper designs and virtually limitless customization capabilities.
Listen, you don't have to take my word for it, click here to check out some images from THE PLAYERS Championship. This was the first week production-spec FJ ICON shoes were made available to our players and several put them into play right away, including runner-up and fashion icon, Ian Poulter.
Last week we had to make one of the toughest decisions in FootJoy's 152-year history; the decision to close our Classics manufacturing facility in Brockton, MA. As a result of the plant's closure, the company will eliminate 103 manufacturing and support positions over the coming weeks. We informed our trade partners last week and have been listening to the trade, consumer and industry feedback ever since. I hope that the following information will help you better understand why we were forced to make the decision, as well as our plans for the FootJoy brand going forward.
To understand how we got to this point, one must look back. As the FootJoy brand grew in the rapidly expanding golf footwear category during the '60's,'70's and early '80's, the factory and company prospered as well. Even as late as 1985, the Brockton plant was turning out nearly 400,000 pairs of leather soled, welted shoes and employed over 260 workers. It supplied a substantial portion of FootJoy’s worldwide sales.
In the late '80's and early 1990's, new construction techniques were perfected in Asia that produced lightweight, flexible, and most importantly, highly waterproof golf footwear---- and the market rapidly moved in this direction. Major competitors launched similar new categories in golf footwear and FootJoy was in a struggle for supremacy in this new competitive realm.
The shoes produced in this factory were, by their very construction and use of materials, at a considerable disadvantage in weight, water resistance, and cost. We began what became a twenty-year struggle to maintain and then slow the demise of this unique, but fading product called FootJoy Classics.
We tried just about everything:
1. We heavily subsidized the cost of the Brockton products to the trade and consumer.
2. We attempted new lightweight soles and waterproof techniques.
3. We offered an abundance of styles and colors and kept heavy inventories in attempt to keep the factory busy.
4. In 2004, we even invested over $1 million in capital equipment/refurbishing in a last ditch effort to make the factory more efficient with smaller volumes.
Unfortunately, none of these efforts and investments could slow the declining demand for this old method of shoe making---- our production volumes would have dropped well below 50,000 pair this year, making it impossible to support even the 100 workers that we had left.
I made this decision. I have been with FootJoy since 1987 and have led it since 1990. I know most of the workers who will lose their jobs over the next six weeks and know how difficult their futures will be in this economy. We do not take this decision lightly ---- it is the most difficult a manager can make, and it has taken us almost twenty years to arrive at this point of no return. We did all we could to save this craft shop (which is a much better definition of the facility than a "factory"). These men and women were true crafts people that took great pride in every pair of Classics they made. FootJoy is concluding, painfully, an era of shoe production that does not have sustainable demand in today's market.
Rest assured, we are in no way sacrificing our position as the #1 Shoe in Golf, nor are we abandoning the premium performance footwear segment or the highly stylized patterns and colors that FootJoy Classics have come to represent..Our product development team has been working diligently for the past few years with the understanding that this day may come and we must be prepared. As you read this, Tour players around the world are being fit into our new Flagship product. It will provide features and benefits that embody "The best of FJ":
1. Finely tailored upper designs that include traditional and contemporary patterns
2. The most premium performance materials
3. Fashionable calfskin leather detailing
4. Performance-infused spiked and spikeless outsoles
5. Customization that allows for a seemingly endless amount of design and size options.
The FootJoy golf footwear business will continue to lead the industry in almost every market around the world; at every price point and construction; and serve every golfer, regardless of skill or style preference. It’s in our DNA.
While the closing of our Brockton factory after fifty years of operation is a painful closing of a long and important chapter in our 150 year history, we are compelled to move on. The FootJoy brand was founded on the principle of being the best product with unsurpassed quality and performance and its sole purpose is to enhance enjoyment of the game. This hasn’t been compromised or altered now, nor will it be in the future.
It is who we are.
President - FootJoy