We first introduced you to the stylish new FJ ICON pattern at the Masters as it was worn for the very first time in competition by Ian Poulter. Ian was instrumental in bringing this shoe to market but, like all FJ performance products, the process in bring this shoe to market was extensive and included comprehensive testing of materials, designs, colors and final concepts with Tour professionals and consumers. We recently caught up with Mike Foley, Director of Footwear Marketing, for additional background information on this new pattern which will debut at retail this summer.
What has been the overall reaction to the performance and style of the new FJ ICON category?We are thrilled with the way the FJ ICON category has been received by our retail partners, our end-consumers and by the numerous Tour players wearing FJ shoes in competition week in and week out. We continually hear feedback about the comfort and stability of this flagship product—and with 19 in-line styles and a mind-blowing amount of additional options through MyJoys, there is no question that we offer looks for every player.How do you decide on new patterns/styles? What's the process for bringing these to market?Our world-class design and development team create literally hundreds of pattern options each season. They travel to trendy hotspots and key materials shows around the world throughout the year and take pride in having their collective finger on the pulse of the latest fashion trends. After narrowing the tremendous pattern selection to a manageable number of options, we take the samples out on the road. Our team will preview these styles with retail partners and consumers across the country – we value the input of the people that will be purchasing and proudly wearing these shoes when they are released the following spring. In addition, we call upon perhaps the most highly skilled focus group in golf – our tour professionals who wear FJ ICON every tournament. Fashion-forward players like Ian Poulter, Hunter Mahan, Geoff Ogilvy, Rory McIlroy (and literally dozens more) – enjoy sharing their opinions throughout the footwear development process.Speaking of new patterns/styles, how would you describe the new pattern that was revealed by Ian Poulter at this year's Masters?The pattern that Ian debuted at the Masters was internally dubbed the “Nuwave Pattern”. It is a fresh update to a successful wave pattern once showcased in our Classics footwear line. Credit our design team for the incredible attention to detail with this pattern. The sleek wave accents incorporate a stitch-and-turn process utilizing stylish patent leather. High quality textured full grain waterproof leather adds a subtle, refined quality that our FJ ICON enthusiasts have come to expect and enjoy.Why Augusta? Why Ian?What better place to launch this great new pattern than arguably the most hallowed grounds in golf -- and at a time of year when many people believe the golf season truly kicks off? Why Ian? Well, a number of reasons, actually. Ian was the first tour player to see a number of early FJ ICON prototypes and he really gravitated towards this new pattern. He loved the overall contemporary look and the way the color pop would effectively hook up with his own clothing line – without question, Ian recognized the undeniable power-combo of these new FJ ICON’s and his new IJP spring/summer collection.Any additional insight in what consumers should expect to see from this new style when it is launched later this summer?Sure. This great new pattern will be available in 6 colorways including Ian’s favorite, White with Pink patent. Also look for Lee Westwood to sport this pattern this summer as well. As for the other colors…you’re going to have to wait until our industry-best catalog drops on July 4th weekend…Will this pattern be available in MyJoys?Would love to hear our customers’ opinion on this one.....all I can say is that if the demand is there, we’d be crazy not to add this pattern to MyJoys at some point…..Where will you be taking FJ ICON in the future?I can’t reveal any secrets right now, but rest assured our design team is already hard at work on styles for 2011 and 2012……but trust me, you’ll be pleasantly surprised.
Jason Bohn (FJ ICON style #52047, StaSof glove) won the Zurich Classic in New Orleans on Sunday for his second PGA TOUR title, birdieing three of the final four holes for a 5-under 67.Bohn, who completed a third-round 71 in the morning in the weather-plagued tournament, finished at 18-under 270. He also won the 2005 B.C. Open but has recently battled numerous injuries."This is life changing," said the 37-year-old Bohn, who admitted making his putt on 18, following a phenomenal approach that stopped on the edge of the cup, with tears in his eyes.Bohn led since his opening round 65 but had to play a lot of golf over the final three days to capture his second Tour title. Heavy rain and lightning Friday and again Saturday morning delayed the early rounds so he was required to play 24 holes Saturday and 30 on Sunday. He had seven birdies and one bogey in his 30 holes Sunday.
FootJoy continues to celebrate each time a player wins on the PGA Tour this season relying on FJ products by giving you the chance to win the same performance gear. Click here to enter this weeks FJ WINS, YOU WIN sweepstakes and enter for the chance to win FJ ICON golf shoes and a StaSof glove, just like Jason Bohn wore to victory in New Orleans.
Hunter Mahan won the Waste Management Phoenix Open for his second PGA TOUR title Sunday, closing with a second consecutive bogey-free 6-under 65 to come from four strokes down. He becomes the seventh player in the season's first nine events to win wearing FootJoy golf shoes and the second consecutive to win wearing FJ ICON MyJoys. Hunter also relied on a StaSof glove. The 27-year-old Mahan had an eagle and a pair of birdies in a late four-hole span Sunday to finish at 16-under 268. Since winning the 2007 Travelers Championship, Mahan has continued to improve each year. He played on the 2008 Ryder Cup team and had six top-10s in 2009, including a runner-up finish at the AT&T National."It's just finding a way to win. I just haven't been able to do it," he said. "So obviously it feels great to get off the year on my fifth tournament to win. It gives me a lot of confidence in myself that I'm doing the right things in my game, and it feels great, it really does."The shot of the tournament for Mahan came at the par-5 13th when he hit his second shot from 250 yards to within seven feet and made the eagle putt to reach 14-under par. His 18-foot birdie putt on the par-4 14th moved him into the lead and then the clincher came at the notorious 16th, the par 3 surrounded by bleachers filled with noisy, irreverent fans who cheer and boo with equal enthusiasm.Mahan's tee shot caught the edge of the green and he made the subsequent 14-foot putt to regain the lead at 16 under and he would never look back.** During the 2010 PGA Tour season, when FJ WINS, YOU WIN. Enter now for your chance to win a pair of FJ ICON golf shoes and a StaSof glove just like Hunter wore during the final round Sunday.
Bill Haas (FJ ICON style #52054) made a short birdie putt on the 18th hole to earn his first PGA Tour victory at the Bob Hope Classic on Monday, edging fellow FJ players Matt Kuchar (MyJoys) and Bubba Watson (FJ golf shoes, SciFlex glove) by one stroke with a bogey-free 8-under 64. Haas becomes the third consecutive FJ player to win this season, joining Geoff Ogilvy (SBS Championship) and Ryan Palmer (Sony Open).
Haas was the last of the co-leaders to play the 18th, and an outstanding 3-iron approach from 206 yards allowed him to two-putt his way to a 30-under 330 finish. He also birdied the par three 17th hole.
“I’d been wanting to win from the first tournament I played, but it’s a process, and there’s a lot to it,” said Haas. “It’s special, but I don’t know if it’s a monkey off my back. I know how hard it was to win, and I’m grateful.”
After grinding through five rounds on four courses in the rain-delayed tournament, Haas couldn't celebrate until he made it through the last hole with his hands shaking and fingers going numb -- and at that point, he didn't even know his father Jay, the 1988 Hope Classic champion, had made it back from the Champions Tour event in Hawaii to watch him.
“It’s definitely neat that down the road, 22 years from now, we can look at both our names on the list here,” Bill Haas said. “I’m not trying to compare myself to him. He’s almost unreachable.”
Once again, this season on the PGA TOUR, when FJ WINS, YOU WIN! Click here to enter to win a pair of FJ ICON golf shoes just like Bill Haas wore in victory at the Bob Hope Classic.
-- Thanks to European Tour reps Jonathan Loosemore and Guy Smith for this latest update!
The Desert Swing is under way, with the first stop in sunny Abu Dhabi.
5 of the Worlds Top 10 players are in action this week in a stellar field, including FootJoy loyalists Rory McIlroy, Lee Westwood, SBS Championship winner Geoff Ogilvy and the colourful Swede, Henrik Stenson who has just agreed a multi-year deal to wear FootJoy shoes again. All 4 players will be gracing the fairways in the new FootJoy ICON shoe.
Camillo Villegas and Ian Poulter have also flown over from the US, as they look to grab some early points in the 2010 Race to Dubai.
The new FJ Sport is also catching a few players eyes. Pablo Larrazabal and Peter Lawrie were both wearing the shoe in practice this week. With it's colourful and athletic styling, it is sure to be a hit with the players on Tour.
We welcome a new line-up for 2010 to our FJ collar programme, some of the latest additions include last season Rookie-of-the year, Chris Wood, Robert Rock and Irishman Peter Lawrie. Steve Webster and Ricardo Gonzalez continue with the FJ collar for another season.
Players are placing shoe orders at a rapid pace with the FootJoy tour reps, and there are certainly going to be some funky looking shoes gracing the Tournaments across Europe this season thanks to the fantastic MyJoys offering from FootJoy.
Ryan Palmer (FJ ICON style #52005, SciFlex glove) nearly chipped in for eagle on the 72nd hole but left himself just a tap-in for birdie and the win at the Sony Open in Hawaii. Palmer was tied for the lead on the 18th and after both competitor's left their tee shots in the right rough it was a battle to see who would get up-and-down, or better, for the win. Palmer's challenger chipped to about 9 feet from behind the green and then watched as Palmer's chip raced towards the hole, hit the flag stick and backed up just a few inches.
“Lucky bounce,” Palmer said. “It was probably going to go by 7 or 8
feet. I still hit a good chip. You need things like that to win.”
For Palmer, who finished with a 15-under 265 total, it was his third career victory and first since the 2008 Ginn sur Mer Classic. It gives the 33-year-old Texan exemption on the PGA Tour through
2012 and a trip back to the Masters for the first time in
Remember, every week on the PGA Tour, when FJ Wins, You Win. Enter now for a chance to win a pair of FJ ICON golf shoes and a SciFlex glove, just like Ryan Palmer was wearing on Sunday.
First event of 2010, first event since joining team FJ, and first win of the season for Geoff Ogilvy at the SBS Championship. Geoff fired a near flawless final round 6-under 67 on Sunday that featured just one missed green to come from two shots back with 10 holes to play and win at Kapalua for the second consecutive year. Geoff has now fired eight consecutive rounds in the 60's on the Plantation Course, including the four this week (69-66-68-67). He finished the week with a 22-under 270 total for a one shot victory, the seventh of his career on the PGA TOUR. It was announced this week that Geoff had joined team FJ and he has been wearing a StaSof glove and FJ ICON golf shoes all week en route to his title defense. On Sunday he wore the all-black FJ ICON Sport saddle, style #52088. This year, WHEN FJ WINS, YOU WIN. Find out how you can win the same FJ equipment that Geoff was wearing on Sunday (FJ ICON style #52088, StaSof glove). Click here for more.
FootJoy, the #1 Shoe in Golf and #1 Shoe on every Tour Worldwide, announced today that it has entered into a multi-year agreement with Geoff Ogilvy.
Geoff is an international star who excels under the toughest conditions. A six-time champion on the PGA Tour, Geoff has topped some of the best fields in golf throughout his career. He famously won the 2006 United States Open with a chip-in par on the 17th hole and a clutch up-and-down par on the final hole. The victory was Geoff's first major championship and he became just the second Australian to win the tournament. He has also won three World Golf Championship events, which feature only the top ranked players in the world, including the Accenture Match Play Championship twice.
In 2009, Geoff was the first multiple winner of the season. He led wire-to-wire to win the season-opening Mercedes-Benz Championship, then claimed the second of his two Match Play Championship titles in Arizona where he resides. Geoff is one of only two players to win the event twice.
"Like many Tour players, I grew up wearing FootJoy golf shoes and gloves so putting them on again is a bit of a home-coming for me, said Ogilvy. “I’ve been using the new products and they’re fantastic. I'm really excited to start the season in FootJoy product."
Geoff joins the industry leader at a time when the brand has significant momentum with tremendous new product. The ultra-stable SYNR-G® shoe category continues to be the shoes of choice for many of the game's best players such as Padraig Harrington, Steve Stricker and Zach Johnson. In addition, the new flagship shoe category, FJ ICON, delivers the perfect blend of performance and stylish elegance. FJ ICON has quickly attracted a loyal following from elite players like Ian Poulter, Camilo Villegas, Rory McIlroy, Hunter Mahan and hundreds more. As the worldwide leader in golf gloves, Ogilvy will rely on the incredible feel and performance of the legendary StaSof® glove.
"Geoff is a fantastic addition to our staff as he embodies many of the qualities that define the FootJoy brand," said Rob Kelley, Director of Brand Marketing for FootJoy. "He is a global icon who plays the game with passion and integrity and has a proven record of success."
FootJoy®. The #1 Shoe and Glove in Golf
FootJoy ended 2009 just how it began...as the #1 Shoe and Glove at retail and on professional Tours around the world. Our Tour success featured memorable performances from some of the Tour's biggest stars. We recently caught up with a few FJ players to talk about the year that was and look ahead to 2010.
What was your favorite golf memory this year, either from the professional Tours or in your own game? Click on COMMENTS to share your thoughts.
Steve Stricker (SYNR-G, PureTouch Limited) made a run at Player of the Year honors on the heels of three strong wins throughout the year. After beginning the year with five top 10 finishes, Stricker captured his first win of the year in a playoff at Colonial when he stuck his approach to 3 feet on the second hole of sudden death. He was back for more at the John Deere Classic and set the course record with a 61 in round two before closing with a final round 64 to notch his second win in four starts. Strick then notched arguably the biggest victory of his career when he birdied the final two holes to win the Deutsche Bank Championship during the FedEx Cup Playoffs.
Lee Westwood (FJ ICON, PureTouch Limited) finishes the year as the highest placed European in the Official World Golf Rankings having won the inaugural Race to Dubai on the European Tour. He last won the Harry Vardon trophy in 2000, reaching Number Four in the World in the process, and equaled that feat in a momentous 2009 campaign. His superb season, capped by victories in the Portugal Masters and the Dubai World Championship, was one of the many highlights of an outstanding year.
Padraig Harrington (SYNR-G, PureTouch Limited) continued to work on some major swing changes and saw the fruits of his labor towards the end of the season. Beginning with the WGC-Bridgestone Invitaitonal, Harrington reeled off an incredible string of six consecutive top ten finishes, including all four FedEx Cup Playoff events which feature some of the strongest fields of the year.
Zach Johnson (SYNR-G, StaSof) got the year started off right by defeating fellow FJ
players Adam Scott and David Toms in the first full field event of the
year at the Sony Open in Hawaii then successfully defended his title at
the Valero Texas Open.
FJ player Lee Westwood has been named European Tour Golfer of the Year following a momentous season which culminated in him winning the inaugural Race to Dubai and being crowned Europe’s Number One golfer for the second time in his career.Westwood, who relied on the new FJ ICON golf shoes and new PureTouch Limited glove since both were introduced earlier this year, won twice on the European Tour, at the Portugal Masters and the Dubai World Championship and climbed to a career-best number four in the Official World Golf Ranking. His final round 8-under 64 in Dubai is considered by some to be one of the greatest final rounds in European Tour history. Westwood's level of consistency, particularly over the second half of the season, was also something to behold as he recorded 11 top ten finishes from his 13 events after the US Open. His victory in the Portugal Masters was his 30th title worldwide.The 36 year old Englishman has been named The European Tour Golfer of the Year on two previous occasions, in 1998 and 2000, and becomes only the fourth three-time winner. Westwood said: “It is a fantastic honour to win The European Tour Golfer of the Year and cap a wonderful season for me and all those who have helped me get to this position.“I have won this award twice before but this probably means more to me in recognising how I have fought my way back to the top. When I last finished Number One in 2000 it was special as I won six events and the World Match Play that year. But to then drop completely into obscurity and come back from that, get back into the World’s top five and crown it all by winning the Dubai World Championship and the first Race to Dubai means a lot."
Lee Westwood (FJ ICON, PureTouch Limited) fired a course record 8-under 64 Sunday to run away from the field with a six shot victory at the Dubai World Championship. The 36-year-old shot four rounds in the 60's to finish the week with a 23-under total and lead the way for FJ players who swept the top four positions on the leaderboard. Ross McGowan (FJ ICON style #52070, StaSof glove) carded a final round 68, including five straight birdies from the 12th, to secure second place at 17-under after a sustained charge from Rory McIlroy (FJ ICON MyJoys, PureTouch Limited) who birdied five holes on the back nine to finish third at 15-under. Padraig Harrington (SYNR-G style #53918, PureTouch Limited) finished in a tie for fourth. Westwood also secured the season-long Race to Dubai and recognition as the European Number One for the second time in his career. He came to the final event trailing Rory McIlroy. Westwood's victory was the 32nd victory worldwide as a professional and his second victory on The European Tour this season. It also moves Westwood up to World Number Four in the Official World Golf Rankings, matching his highest career position.“I’m delighted to be standing here and it’s got to be the best day of my golfing career. I think that's about as good as I've ever played under this pressure," said Westwood.“Hopefully there will be more, maybe a Major in the future. Some of the young players coming through, like Rory McIlroy, put me under a lot of pressure so it will be tough. I’m going to enjoy the rest of 2009.”
We've been meeting with some of our Tour players over the past several months to take them through the more than 2 million custom combinations available in FootJoy's MyJoys program. Watch the video to hear what they think of the program and to see what custom combinations they chose! Click on COMMENTS to let us know which pair were your favorite.
To view this video on YouTube or a mobile device, click here.
Click on the image to launch the video.
Billed as the place "where golfers unite to talk about everything golf," The Hacker's Paradise recently received a pair of very stylish MyJoys featuring Lilac Large Lizard Print and Lime patent leathers. Josh from THP will be reviewing the MyJoys process as well as the shoes themselves in the next few weeks before he cleans them and places them among his collectables! Check out the thread when you have a chance to read what the THP community thinks of the shoes and poke around the site which has some pretty cool features and very active golf enthusiasts.
Lee Westwood ended more than two years without a title by capturing the Portugal Masters by two shots. Wearing the new FJ ICON golf shoe and PureTouch Limited glove from FootJoy, Westwood closed with a 6-under 66 on Sunday and finished with a 23-under 265 total for his 30th career win. Westwood came out hot, converting birdies on his first four holes but it was his final birdie at the 17th hole that sealed the victory. Westwood went long and left at the 589 yard 17th and although he was able to take a free drop he still faced a tricky shot."All I could see was trees (right in front of him) and water (over the green) - and I had a really tight lie," he added.However, from around 30 yards he almost holed it, tapped in for birdie and had his two shot lead that he would take the clubhouse. In addition to getting back to his winning ways, Westwood also takes over the lead in the European Tour's Race to Dubai, passing fellow FJ ICON fan Rory McIlroy, and climbs back into the top five of the world golf rankings, a goal of his since 2007.
Ross McGowan captured his first career European Tour victory, and first win for FJ ICON on the European Tour, by winning the Madrid Masters by three shots this past weekend. He fired a stellar 12-under 60 on Saturday to build a seven shot lead and held off several players who made a charge during the final round to seal the victory. Earlier this year, McGowan, who had long suffered from back problems, discovered that the pain was due to a leg-length discrepancy. Working with his trainer and the FootJoy Tour Staff, Ross was given some specially-built FJ ICON golf shoes that feature one shoe built up by 0.50cm. As with all FootJoy golf shoes, the fitbed in the new FJ ICONs is removable to accommodate orthotics for people like Ross who require additional support. "Since switching to the new custom ICONs 6 weeks ago, I have found them to be incredibly comfortable and stable. Because of this, my performances have benefited, culminating in my maiden win at the Madrid Masters."McGowan, English amateur champion three years ago, will remember his Saturday 60 for as long as he plays, although it does not count as a European Tour record-equalling round because lift, clean and place was allowed on the wet fairways all week. At 24-under through three rounds, he was one better than the all-time European Tour record after 54 holes and was threatening the all time record of 29-under. While the record is still in tact, McGowan met his ultimate objective with his first Tour win. "I came here this week in form and it's lovely to come away with the trophy," he said. "Once I saw where some of the pins were it was a lot trickier and my game-plan was to hit as many greens as I could. It means a lot to win - that's another goal out of the way and hopefully from here I can progress and move on to bigger things."