Check out the latest TV spot from FootJoy, featuring the new DryJoys Tour. DryJoys Tour were "Built for the Tour That Inspired Them" and this ad features just some of the many Tour players we consult with during the product development process. The ad will air on the Golf Channel beginning the first week of January, 2011.
To learn more about which players inspired this product specifically, how they were involved in the process, course feature information for every course on the PGA Tour this season, and product feature and benefit information, visit the DryJoys Tour microsite.
If you can't view the video below, click here to see it on YouTube.
Ben Crane, who won his second tournament of the year this weekend at the Asia Pacific Classic, has worn DryJoys for many years so we made sure he was integral in the development of the new DryJoys Tour. In this video, Ben gives his first thoughts after seeing and wearing the finished product.
Click here if you don't see the video below.
Ben Crane won the inaugural Asia Pacific Classic on Sunday, eagling the par-4 15th and making an 8-foot birdie putt on the final hole to win by a stroke. The win is the second consecutive for players wearing the new DryJoys Tour, following Jonathan Byrd's dramatic victory in Las Vegas. Crane, who wore DryJoys Tour style #53635 and Pure Touch Limited, closed with a 2-under 69 at The Mines Resort to finish at 18 under and earned $1 million in the first PGA Tour-sanctioned event in Southeast Asia.After making three straight bogeys to fall a stroke behind, Crane drove the green on the 15th and holed his 8-foot eagle putt to regain the lead. After falling into a tie heading to 18, Crane avoided a playoff with his winning birdie.Crane won the Farmers Insurance Open in January at Torrey Pines for his third career PGA TOUR victory. The win Sunday in the 40-player event -- also sanctioned by the Asian Tour -- doesn't count as an official PGA TOUR victory."I had a great opportunity with that putt (on 18) which I'll always remember. I was so nervous and I was just praying. I just wanted to hit a good putt and to see it go into the hole. It felt so good," said Crane."I just regrouped (after 14) and didn't get ahead of myself. I knew I was still in the tournament. I hit an unbelievable shot on 15 with my driver and that kind of turned things around. It was an exciting turnaround. That was an unbelievable finish," he said.
In a stunning finish in Las Vegas, Jonathan Byrd (DryJoys Tour style #53754) won a three-man playoff with a hole-in-one on the fourth extra hole. After finishing the third playoff hole at #18, Byrd, Cameron Percy and the third competitor debated whether to keep playing the Justin Timberlake Shriners Hospital for Children Open because of darkness. They all decided to go one more hole Sunday -- the 204-yard 17th at TPC Summerlin.And it essentially was over with one swing.Byrd was first to tee off with a six iron. His shot landed about 10 feet short of the flag and disappeared into the cup. It was so dark Byrd wasn't even sure it went in. All he had to do was wait for the other competitors to hit their shots before celebrating his first win of the year and fourth of his career. Almost as stunning was that Byrd remained in the playoff. On the third playoff hole, the par-4 18th, Byrd's approach tumbled over the green and was one hop away from going into the water. Instead, it settled in a clump of grass, he chipped up to 7 feet and made the par putt just to stay alive."I'm in shock," Byrd said, certainly speaking for everyone watching another Fall Series thriller.This one was even more incredible, and it came at just the right time. Byrd was No. 117 on the money list going into Las Vegas, and his fourth career victory gives him a two-year exemption.Appropriately enough, Byrd's thrilling victory was also the first win for DryJoys Tour™ - a new category of performance golf shoes born from a 21-year heritage as the #1 all-weather performance shoe in golf. Following several years of development driven by player insight, DryJoys Tour deliver the comfort, flexibility and waterproof performance that players at all levels have come to expect from the DryJoys® brand while integrating dramatically enhanced Tour-caliber stability features.The new DryJoys Tour golf shoes have been engineered to exceed the demands of the world's top professionals. Featuring the next generation Tri-Density TPU Stability PODS™ outsole, DryJoys Tour shoes provide the stability and performance required to compete on the tour's most demanding courses. Blended seamlessly with traditional upper styling crafted from the finest premium leathers, this new category surpasses the expectations of even the most discernible tour players.