As most of you already know the FJ team was recently down in Atlanta shooting our new "FJ. The Mark of a Player" commercial spots.
With most of our premier players in attendance the new spots will definitely capture the essence of FJ.
We gathered plenty of fun content and exciting during our down times of the shoot. While we continue to compile our video content, here is a slideshow to hold you guys over in the mean time.
The FJ Tour Insider is back in a big way with inside access of the Open Championship!
Enjoy the slideshow!
- The Most Feature-Laden Golf Shoe Ever from the #1 Shoe in Golf -
(Fairhaven, MA) - From FootJoy, the #1 Shoe in Golf, comes the next advancement in golf footwear - D.N.A. DryJoys Next Advancement. Featuring the most comprehensive feature package ever delivered by FJ, D.N.A. footwear embodies the most proven elements of the world-renown DryJoys franchise with new, cutting-edge componentry and construction methodology."To create the most feature-laden golf shoe in our storied history, we needed to explore the anatomy, or DNA, of our premium footwear products and then scrutinize every aspect throughout the design and development process," said Doug Robinson, Vice President of Design and Development Worldwide. "Every material and every component was carefully considered in order to deliver a shoe with lightweight stability, a precise fit, superior feel and ultimate performance."
KEY FEATURES AND BENEFITS
TOUR VALIDATIONAs with every FJ product, D.N.A. golf shoes have received validation at the highest level. Several players received the shoe at the Presidents Cup and immediately wore it in competition, including Adam Scott, Webb Simpson and Jordan Spieth. Adam Scott has worn D.N.A. golf shoes exclusively since September, including while competing at the 2013 Presidents Cup and during his three recent wins in Australia. "D.N.A. is the most technologically advanced shoe FJ has ever produced and it embodies everything I am looking for in a golf shoe," said the world's #2 ranked player. "They actually activate my feet, giving me great balance throughout my swing." Webb Simpson has also been wearing D.N.A. shoes since the Presidents Cup. "You want a golf shoe that is comfortable and stable, and this gives you both. The new technology in the tongue and heel collar allows the shoe to mold to your foot, giving the golfer everything they will need on the course."
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Tour players often celebrate on the course, be it for a great par save, holing out for eagle, or winning a tournament.
There are certain keys to celebrating properly out on the course and a few of our FJ players have given us insight into celebrating like a pro.
As with all things in golf, you only get better with practice.